Time is money.  This statement just becomes more and more literal as families, businesses, and life get more demanding.  Between juggling day to day duties of our positions within our companies, employers and employees alike are hesitate to add one more responsibility to the mix, such as blogging.  A common misconception within the group of people I speak with is that investing in a corporate blog is going to eat up too much of their time.  Erroneous!  I like to negate this idea with the following information:  the beauty of our compended blogs is that the responsibility is spread out among several people, the time needed to create a post is minimal...and here is the point I really want to stress to potential clients with the time constraint objection: 
  • Each user should post 2-3 times per week
  • Approximately 250 word blog posts
  • Conversational in tone
  • 10-15 minutes MAX to create
If you did the math there, that's about 30 minutes a week! Blogs shouldn't be rocket science, just engage your reader enough to take the next step.  Finding relevant information through your company blog will point them in the right direction to becoming your client, customer, or consumer.