Internet Marketing is a new way that marketers use to reach different target markets. Issues today with advertising on TV commercials and billboards have arisen and marketers have moved to the internet. Internet marketing can include just a simple ad on a site, or a blog in their main web page, or via e-mail. Basically, a company needs to get a buzz about their product or service and the internet is an efficient way to get the word out. Business blogs can be placed on the company website to help inform viewers of the product from a employee's perspective. Marketers need to be careful as to where they put their ads when dealing with internet marketing. They cannot simply put their ads on random pages or search engines. There has to be more strategy and thought to it. Just like any other ad prior to the internet, they had to make sure it will reach their target market.