As I was on my way into work this morning I happened across a new radio spot promoting Yahoo Search....the final tag at the end of the spot stated "Switch to Yahoo! Search and get straight to your ANSWERS".....Finally, that is what I am talking about....get them to the answers not to your website!
On a daily basis I discuss the goals of the search engines and how they strive to deliver the most relevant information to the searcher. This is the platform of thought on which Compendium was built. If you are a business that can deliver relevant information to those who are looking for you then the engines WANT to put you at the top of the organic search rankings. It isn't magic, it is relevance. As the engines crawl the internet they are asking one question to every page they come across and that question is "does this page contain relevant information to the searchers inquiry?" If the answer is yes you get ranked. So as an organization how can you continually provide this relevant information? Blog about it!!!
By using business blogging software you can allow your organization to provide answers and solutions without spending a lot of business time to do so. The search engines love blogs because they are so easy to update and they can contain lots of relevant information on many specific topics. The thing is, to use a blog effectively, you need to make sure the solutions you are providing can be found through search by topic NOT by author. Organize your content correctly and you will have very happy searchers who now understand exactly how your company can help them.
Anybody can blog but the key for an organization is to leverage the proper blog tools to blog effectively.
Get your customers straight to the answers they are looking for...put them in a blog!
