So our office started a blog club where we each follow a blog and report back some interesting information. In the process, I ran across this great blog by Guy Kawasaki. He not only offers great tips on how to blog, but he gives solid information about how to please the blogging community. In his most recent post: "How to Suck up to a Blogger" his #7 tip reads:
"7. Use a rifle, not a shotgun. Any company that carpet
bombs bloggers should be shot. The effect is the same as sending two
dozen people the same email requesting help. Not only will this
approach fail, bloggers will conclude that you're a bozo to boot. Your
job is to find out exactly who you are relevant to. It is not the
blogging community's job to sort through your bull secretion."
http://blog.guykawasaki.com/2006/02/how_to_suck_up_.html
This is excellent advice! Not only is this a good idea for sucking up to bloggers, it's a great business blogging tip as well. If I'm a searcher on Google and I type the exact phrase relating to a problem I have, I don't want to be carpet bombed by useless advice from unrelated areas. Give me my answer in a relevant, specific, and frequently updated blog. I might just take the next step and become a cusomer.
Wouldn't it be nice to have a blog platform that could help you accomplish this?
