In my opinion, I think that blogging is similar to that of a diary (yet it is visible by others). You can simply climb online and blog about anything you wish. Blogging gives the opportunity to people to talk about their experiences and it allows people to read about it. After I started working at Compendium, I realized what kind of world there is out there for blogging. I realized that you if you are looking for "inside" information other than reviews (which sometimes you can't really believe), you can look for a blog about it and read up on the first hand experience of an individual who had already done it. For instance, if you are looking for some independent restaurants in downtown Indianapolis, you can look on the Indy Restaurants blog, where people post about the highlights of places in Indy.