While discussing content creation with a client the other day, an interesting point was brought up to me. The client asked, "How can I keep the bloggers motivated?" Great question! With that said I came up with these 5 tips to keep the content flowing.

1.) Incentive programs-Why not persuade your bloggers with free meals, gift cards, two hour lunches or a day off (Obviously try to stay within business guidelines).
2.)Setting time aside to blog-Recommend or suggest a time the entire company can sit down and blog. Place a time on their schedules for 15 minutes twice a week and have them shut off their email and put their phones on do not disturb.
3.) Help generate content-If your bloggers are experiencing writers block, pass along emails or URLs that surround the company's blog. Set up brainstorming sessions over lunch (or even happy hour) with your bloggers and come up with  catchy ideas.
4.) Get your clients involved-Have your bloggers ask clients to be guest bloggers, sharing their success stories or feedback. This will ultimately build a great rapport between business and client.
5.) Share results and impact of content-When content is being generated, you will see the impact of it in your rankings and quality traffic. Make sure you pass all of this information to your bloggers. They will be excited to see how their words are boosting the interest of readers.

Pass these ideas around and send me your feedback!