That is right, you heard me.  Looks are not important.  I know this is something that we all learn in 2nd grade, but it is an essential rule in life.  Looks not only do not matter when it comes to people, but they definitely not important when it comes to your blog.  Don't get me wrong, of course you do want some color to keep the readers engaged, but you also need to focus all of your energy on the content.

Like I have said before, content rules in the world of blogging.  Especially when using a good blogging software like Compendium.  We focus on content creation.  This is because Google is looking for keywords and relevant information in your blog.  Google does not, and never will, care about what image you use at the top of your blog.  The search engine could care less if the blog has the exact look of your website.  Google is searching for keywords and updated postings. 

I continually have to remind people of this.  We always do our best to make the blog take on the look of your company, but in the grand scheme of things, it is not nearly as important as what you are posting.  If you are new to blogging, keep this in mind.  It could help you the #1 ranking on the first page on Google.