In my time working at Compendium Blogware, I continually see how blogs outperform traditional websites.  For some people this is easy to see, but with blogging being a fairly new idea, it can be more difficult for others to see the benefits.  So, what are the added values of blogging?

  1. Blogs are less expensive than websites.  Most website developers charge an arm and a leg to change or update the site.  Blogs are updated all the time which helps with search engine optimization and your pocket book.
  2. With websites, you have to wait for someone else to update your information.  By using blogs, you do this yourself so it saves you time and headaches. 
  3. It can take up to 6 months for the search engines to find your newly built website.  By using a subdomain, you can get ranked instantly and see results sooner.
  4. Just like websites, blogs now offer capabilities such as ordering online and collecting customer information.
  5. Finally, blogs allow you to connect with your audience in a way that websites have never been able to do. 
We do advise using a website, but also having a blog to take your business to a new level.  Blogs are the new way to gain customers and get them to remain your customer for life.