Where do your customers and employees call home? I live in Muncie, Indiana and I work in Indianpolis, Indiana. Businesses in both cities want me to keep my dollars there. They both want me to buy high margin products that at the end of the month equal profit. Ultimately, both Muncie and Indianpolis want to be my one and only. Let the courtship begin.
Both of you communicate to me differently, but neither of you speak to the specific interests of me and my family. You both like to linger in generalities about yourself. That's just not enough to earn my committment. I want to know that you know me, and have attributes that speak to me. How are you communicating that? Are you communicating that to just me?
When I search for things I am interested in, how often do I find a human element to the content? The answer is, not very often. If Muncie were Blogging for Search Optimization I would have had a much more satisfying search. It would have landed me in a place where a real conversation can begin.
I work at a Blog company, so it is easy for me to consider Blogging as the secret to winning my business. That being said, look at the results page when you search for nearly anything. Click on one of the Blogs listed in the organic search results. Notice how much personality the content has. It's rough around the edges, but that makes it feel real. It makes the message believable. The content hasn't been through nine layers of editing, making sure that no one is offended, and that it is vanilla enough to be published online.
Muncie. Please employ a Blog for SEO strategy that puts real. humanized, imperfect, content at the intersection of an immediate need and my Google search. I will find you, and believe it or not I want the commentary to be imperfect.
Blog information influences me, and it speaks to the long tail keyword I just typed into Google. Free the people who know the city to talk about it in a place where I can find it.
