John Conroy of CMS Wire had a great summary of the 2008 Top Trends in Corporate Blogging we produced last week.

John did a fantastic job of summarizing the trends as we see them and did exactly the  right thing in making the following statement:

"2008 will be the breakout year for corporate blogging? Spaghetti-ish, high-volume, keyword-focused content is still the way to go? Employees encouraged to contribute to the corporate blog, under editorial supervision?"
"Plenty to ponder in all that. I’m so vehemently opposed to some of Baggott’s views, and so much in agreement with others, that there’s a 50/50 chance I’ll burst before I get to hit ‘Publish’."
My posted comment is below:

Thank you for getting this dialog started John.  In the short history of blogging there has been almost a 'snobbery' of what the right way to blog is.

What's right for citizen journalism however is rarely right for organizations.  The real challenge will be whether Corporations can take a tool like blogging and adopt what's right and good about it (as well as unbelievably effective) without corrupting it into just another spamming tool.


Corporations and Journalists (citizen or not) have different goals don't they?  Does that mean they can't use the same tools in different ways?  Blogging for Business is a lot different than blogging for opinion.   There really is a lack of Blogging Information out there for business.  What's the research?  What's your opinion?