For those marketers involved in search marketing, we know that search is the one bright spot in the marketing landscape. As you can see from the eMarketer forecast, search will continue to accelerate against other online advertising…and of course we all know that traditional non-online advertising is in a long and protracted decline.
Why is search winning? Because it is the only mass marketing tool in history where you are responding to a prospects intent. No longer do we have to analyze data and hope that certain segments might be interested in our offer.
With Search, our prospects simply tell us when they have a need or problem they could use our help with. Condo, Austin? Variable Printing Services? Chrome 4 slice toaster? New Tires, Buffalo? All of these and millions more indicate the needs and desires of the searcher. Do you sell tires in Buffalo?
80% of all web interactions begin with searches.
So why, in a recent Microsoft adCenter survey, did 73% of the small business owners say they would rather DO THEIR TAXES than start a paid search marketing campaign.
It’s not a lack of desire or a lack of intelligence, what most web folks fail to recognize about small business marketing is that they are constrained by both time and money. This is what makes and internet business blog such a compelling option.
With a business blogging solution designed for business, they get two things. The first is a managed solution. One of the beauties of SaaS is help. Unlike “free” blogging tools where you are completely on your own, hosted business blogging tools have actual people that work to make their clients successful.
At the end of the day, all the business needs to do is tell stories…as Sienfield’s Kramer says…talk about your day. The more they talk, the more search traffic they drive. Easy to use blogging software makes search marketing a LOT easier than doing taxes…. Blog for SEO...and win.
Alex here is a friend of Jimmo's son and happens to work as a Host at one of the big resorts. Talk about your dream job...ski around all day and make sure everyone is safe and most importantly having a good time. There are maybe hundreds of these folks in Summit County. And this is just one position. Vail by itself employees over 3500 people. 
Two events of late that should serve as a warning to businesses looking to just start a business blog utilizing free services:
Believe me blogging is the most cost effective online business if done with passion! All it takes is a little bit of time. In just 10 minutes a day, you and your employees can share what it is that you do on a daily basis, the products and services that you sell, and other areas of your business with millions of readers on the web. 
What does this have to do with business blogging? Well, if you start a business blog that helps you build a fan base for your company, brand, product, or service, marketing becomes much easier. It's like having an army of marketing or sales people who sell your company on a daily basis simply because the like it. Compendium Blogware is an easy blog software that allows a business to open the blogging up to a wide range of content contributors within an organization. This conversation and increased visibility on search engines and within social media help turn prospects into full blown fans. 
church and camp groups, 30th year HS reunions, college fraternities, etc. My job was not only to keep them safe – but to educate them on how to successfully maneuver the raft and make it through the obstacles (big waves/holes and rocks) without falling out or flipping over. I had to change the way I spoke, the words I used and how I explained it depending on who I was talking to. 
