Ok, I know I have been telling you all about what I think is important to include in your business blog and how to organize it, but I just wanted to mention a few things that can make you blog post a little stronger, especially if you are blogging for your company.
I think the best thing you can do with you blog to make it more effective is to add that little bit of personality in there. I mentioned this before, but you don't have to have perfect grammar and syntax, nor do you need to have proper punctuation and paragraph breaks. Let some of your personality show through on your posts.
Another way to make your business blog more effective is don't just awkwardly include a keyword you are trying to use. My strategy is to integrate the word into the post somehow. Some keywords are harder to just slip in your blog post, while others are easier.
