We hear about it everyday, markets plummeting, stocks crashing, jobs being lost.  It is no surprise that we are not in the most stable economy.  For that reason, blogging for search engine optimization is the best way to market your business.  In a recent article by SEOmoz they discuss the various reasons why seo is the best marketing tactic out there. 

  1. The internet outperforms any other marketing channel out there.  A majority of business for companies comes through the web.  Additionally, the internet is one of the cheapest medians to use for marketing efforts and the ROI is like no other.  Where as print media used to be the way to reach your customers, it is no longer the case because it is so expensive and unresponsive.
  2. Web budgets are being reassessed.  This means that as people pay more for Pay Per Click Campaigns you can acheive even better rankings through blogging.  Utlimately saving you and your company money.  In an earlier post of mine, I touched on the cost of PPC and how 95% of people click in the organic results.  Since that is where you want to be found, blogging is the affordable solution. 
  3. You can measure your efforts through blogging.  By using an analytic tool you can determine which posts/pages are keeping your customers on the page and taking action.
If it were up to me, I would tell every company to invest in blogging.  It is a great solution for marketing during this time.