An internet business blog is a blog that is attached to the company website. Employees create their own personal company blog; writing about their job, the company, and the product or service that their company has to offer. All of which help the company increase its search engine optimization.
The reason that your internet blog should be part of your company website is because it is more effective in winning searches on Google. A company blogger writes about what his place of employment has to offer because when consumers are searching on Google, they are looking to solve a problem. When the employee writes something in a blog post about a similar situation that the consumer is looking to solve, it is more relevant to the search inquire, thus helping the company win the search.
When you are blogging for business, you not only just looking to increase your SEO, but you are also looking to humanize your marketing. By humanizing your marketing, the customers looking at your website and thinking about using your product feel a more human connection, rather than words on a website, explaining what the company does. Blogging makes consumers feel more connected with your company and as you know... people buy from people.
