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Engage your readers

Friday, November 20, 2009 by Michael Burton
We probably all remember that teacher (or teachers) we had growing up who taught classes that seemed to drag on forever.  They stood in front of the class, talking in a monotone voice, and they never engaged the class during the hour-long lecture.  What was it about those teachers that turned us off so much?Keep blogging fun!

A lot of it probably has to do with the fact we prefer to take part in teaching.  The audience likes getting information in a give and take format.  It's not just a one-sided thing.  

Enter the world of PowerPoint, Youtube clips and other forms of multimedia!  Today, many students claim that they focus on a presentation much better if there is multimedia involved.  

This same philosophy can carry over to blog posts.  It is great if you have a ton of things you want to say in your blog, but it is important to make it easy on readers.  Including things like pictures, videos, and links can make blogging for search more fun on the writers and more engaging on readers.

Compendium's business blogging philosophy makes blogging easy and effective for any kind of writer.  The important thing to keep in mind for any blogger is to have a way to keep your reader reading.  A 500 word paragraph can come across as intimidating and time consuming and cause readers to leave your page.

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