Somehow folks advising you to be 'dumber' with your posts sounds like you're insulting the average reader's intelligence. You're absolutely not - what you're doing is providing concise, simple terms that will be easily digested.If you're going to start a business blog, writing great copy is key to a successful corporate blogging strategy.
Friend, fellow blogger and humorist Erik Deckers likes to remind his audience at regional events that most people read and comprehend at a sixth grade level.
More important is that the typical visitor to your blog arrived via search so they're scanning the page for a response, not a lot of fluff. Don't waste their time - provide the answer quickly and simply.
The juxtaposition of multi-syllable words in byzantine expressions only increases the likelihood that you'll persuade your prospect to hastily depart your Internet journal.
That was tough, wasn't it?
Great copywriting is key to a great corporate blogging strategy... writing simple, pithy, keyword-sprinkled and compelling content is what will keep new visitors coming back and convert visitors to customers.
Posted by: jonathanwthomas on Thursday, December 4, 2008
Also, another good reason to write simply is that not everyone in the world speaks English as well as us natives. Keeping things simple means your information will be of more useful to a global audience that may not speak English as well.