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The Content of Your Blog

Friday, August 28, 2009 by Stephanie West
Many of my friends are interested in that fact that I blog - but they don't quite understand what I blog about. 

Ironically, I blog about blogging: blogging for business, blogging at Compendium, blog software, etc. 

While all of these are different topics, they all have the same structure of their content.  The content of your blog is crucial. 

Here are some points to consider within the content of your blog:

  • The customer only cares about search - so talk about what they searched for!
  • Don't stuff your blog with unnecessary information.
  • Put links to other resources or your company website in your blog.
  • Focus on blog volume. More blogs = More blog traffic.
  • Lifetime of the blog program: more content within your blog = an increased number of search visits to your blog per month.

For more useful information like this - fill out Compendium's ROI Toolkit to get more information on how to start a business blog. 


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