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Search EGO

Wednesday, July 29, 2009 by Brian McKay
Sometimes I feel that the "E" in SEO stands for ego.

"I need to be number 1 in Google!"
"Guarantee me number 1 in Google SEO expert!"
"I'm already number 1 in Google."

Searching marketing is less about number 1, and more about quality and quantity of organic search traffic.  Blog marketing operates under the same context.  Leverage your content to win thousands of keywords, not just a handful.  Win a volume of traffic that can be measured, scaled, and monetized.

When you are working to develop a search strategy that has teeth, avoid the ego, and focus on the end result:  A critical mass of qualified traffic with a favorable ROI should be closer to the end we're looking for.


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