I sent an email to a prospect that showed a compendium client who increased online revenue by 40% in less than 6 months and has tracked over 100k in online sales back to blog traffic. This was the response that I got back(kept anonymous, of course):
. . . She was interested in the software and we would love to take on blogging in the future, but we are not quite ready at this time. Thank you for the information on Compendium- I will keep your emails and discuss again with my manager when our time comes to enter the blogosphere. Ready for what? What business is not ready to increase revenue by better search marketing? I feel that it should be every businesses' time to enter the world of corporate blogging. Why? Because it is an easy and efficient way to communicate with target markets online and convert online traffic to paying customers.
Our platform takes most of the fear out of getting started with blogging for business. I think tha
t these responses come from companies that see this strategy as a HUGE time commitment. That really is not the case. You can log into Compendium, get prompted with your most valuable key phrases, have endless content ideas delivered right to you, and get real-time feedback on how you're doing as you write your post.
So what is keeping you from being ready?
. . . She was interested in the software and we would love to take on blogging in the future, but we are not quite ready at this time. Thank you for the information on Compendium- I will keep your emails and discuss again with my manager when our time comes to enter the blogosphere.
Our platform takes most of the fear out of getting started with blogging for business. I think tha
t these responses come from companies that see this strategy as a HUGE time commitment. That really is not the case. You can log into Compendium, get prompted with your most valuable key phrases, have endless content ideas delivered right to you, and get real-time feedback on how you're doing as you write your post. So what is keeping you from being ready?
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