Blog for Traffic

HOORAY!!!! The truth is finally starting to come out! Last month we talked a lot about the most recent Gartner study talking about social media darlings like micro-blogging plunging down the trough of disillusionment. Corporate Blogging is rapidly moving up the slope of enlightenment. Why?

Simple ROI. Corporate blogging is a search marketing strategy that leverages social media...not a social media strategy for the sake of being "in" social media.

Today eMarketer gave me a huge gift with reporting on a fantastic study by the firm Chitika that is highlighted in the graph above, and more importantly in the following statement:

.....Still, social media sites are only sending a tiny fraction of traffic. An earlier Chitika Study concluded that “the overwhelming dominance of search engines is facing little, if any, threat from social networks.”

The company looked at the top sites sending traffic to the publishers in its network and found that Google alone accounted for 76.13% of referrals.

Taken together, search engines made almost 98% of all referrals, while social networking sites made up just 0.55%.

What else can I add? Most Corporate blogging traffic doesn't come from repeat 'readers' it comes from first time visitors. And most of those first time visitors come from search.

Why should your business blog? To target searchers and solve their problems.

Comments for Corporate Blogging drives search better than social networking

Thursday, October 29, 2009 by Kyle Lacy:: I didn't think this was an argument? It makes sense that blogging would drive better search results. Social media has always been a component of the blog. The blog is the central point of all communication and traffic. Good post.