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Business blogs win in search marketing

Friday, August 14, 2009 by Stephanie West
Fact:  80% of all web interactions begin with searchhttp://www.highposition.net/news/
Translation:  80% of internet users do search first

So if 80% of internet users are doing search first, your # 1 goal is to win in that search. 

In a previous Webinar provided by Compendium Blogware, these simple steps were provided to help make your business blog win in search marketing:

  • The title - your blog should have a keyword within the title, which helps it get found in search
  • Talk about what the viewer was searching for - remember: they just want answers to their problems
  • Don't stuff your blog with unnecessary information - short, sweet, and to the point works best
  • Include links - viewers will keep clicking until they find the answer they are looking for
  • Blog volume means that more blogs = more blog traffic
  • The more relevant content that your blog contains = increased # of search visits/month

To get more information on other resources to use to your advantage, sign up here for our upcoming Webinar: 
Getting a Grip on Social Media,
featuring Chris Baggott and Kyle Lacy
Date: August 20, 2009
Time: 1-2 pm EST.

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