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More Important-Relevance or Linking?
Posted Thursday, October 23, 2008 by Kristen Raves
Google is constantly changing their algorithm, and no wonder.  The Internet is changing all the time and they have to stay up with them to stay on top.  There has been quite a bit of debate around which Google sees as more important, relevance or linking?

While linking is important and I do it all the time, it is no longer a "deal sealer" if you are trying to get high page rank in Google's search engine.  Spammers have come out of the wood works and figured out how to manipulate this and Google has done something about it.  Their algorithm takes into consideration more seriously the importance of relevance.  If you are updating your website or blogsite with topics that people are searching more often than your competitors, you are going to win the search.

So, why not blog for seo (search engine optimization) and win rankings that way?  It is a great idea that we do everyday at Compendium Blogware.  After reading a great article by Kaila Colbin from Media Post, I am reaffirmed in my faith of blogs.  Although we do still think it is important to get people to link to you we agree with Eric Schmidt (Google's CEO), "The company's algorithms are trying to find the most relevant search results, after all, not the sites that best game the system. The fundamental way to increase your rank is to increase your relevance." 

Our blogging platform optimizes all of these ideas.  Additionally, it gives you a place to share with others while winning page rank in the search engines. 



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Business Blogging Made Simple
Posted Thursday, October 23, 2008 by Douglas Karr
Compendium has not simply designed our user administration interface with simplicity, we've extended that simplicity out to our standard template.  During the sales and implementation cycles, we're often asked to mimic a complex web design, or customize the interface with lots of 'stuff' per other Blog CMS platforms.

We push back... hard.

The templating system we utilize is open and 100% CSS driven so that anything is possible.  The problem is that anything is not the thing that will drive results to your business.

The value of blogging is simple from an SEO standpoint:
  1. People search.
  2. Search engines provide the relevant answer.
  3. People read the answer.
  4. Some people engage further.
There are quite a few articles and a couple of books on maximizing conversion rates and landing page optimization.  All of them agree:
  • Show the relevant content that people were looking for.
  • Provide a compelling call to action for the person to engage your business future.
Sidebar widgets and gadgets and other information are diversions from the task at hand.  They clog the interface, divert attention from the answer, and confuse the person's next step.

Here's an example from fellow blogger, John Chow:
John Chow
John's page has no less than 50 calls to action (text and image ads) on it.  Why?  John's page is not a corporate blog, it's a blog to make money off of corporate sponsorships and advertising revenue.  Other than to buy ad space, the purpose of the site is to make money from folks hitting ads. 

The way to ensure this happens is to place ads everywhere you can find real estate.  It's a great blog and it works at driving advertising revenue to John.  John also does NOT rely on search engine traffic for acquisition.  In fact, I believe Google dropped him from the index a while ago.

Here's an example from Compendium Blogware's Business Blog:
Compendium Blogware Call to Action
Our focus is not that of a content management system nor of the off the shelf blogging software.  We designed our system + our standard template + our call to action strategy to drive business results from search back to your company.  It’s a proven force already in the industry.  Extraneous features are a diversion and will significantly reduce the conversion rates of those people who land on your blog.

We absolutely want to cross-promote your site – where you can have all of the gadgets and widgets you'd like (and hopefully information in a neatly organized, easy to find, and attractive interface).  However, on your blog, it’s going to hurt your investment. 

A minimalist approach is the best approach – with distinctive call to action(s) that leave nothing to the imagination for organic searchers who land there.  I would add that we’ve proven this methodology by drinking our own Kool Aid!

Additional Resources on Optimized Landing Pages and Maximizing Conversions:
Books on the Topic:



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MTV loses customers to the Internet
Posted Thursday, October 23, 2008 by Brian McKay
Fast Company is my favorite magazine, and in the November 2008 issue there is a great article on MTV's Digital Makeover.  How does this relate to earning customers through blogging?  I'm getting there.  Here is the excerpt that I want to discuss:

"Unfortunately for Toffler, a substantial portion of MTV fans watched Rogen and Franco's stunt online -- and many not at MTV.com. As he would discover the next day, this year's Movie Awards reached about 3 million viewers, an 18% decline from the previous year and about half the audience from a few years ago. Parent company Viacom's Media Networks Division -- which includes Nickelodeon, Comedy Central, and BET as well as the MTV channels -- increased its revenue by 12% in 2007. But MTV has been under pressure, as the attention of its 12- to 24-year-old demographic wanders to online media and video games. The channel's overall ratings fell to an average of 920,000 prime-time viewers in the first half of this year, a 15% drop from 2004."

Believe it or not, MTV was not forwarding thinking enough to realize the power of the Internet to their brand.  You are researching Blogging for SEO right now, and you are on the verge of being part of a smarter more direct way to position your brand online.  Winning search is within your grasp with Compendium, and by using our affordable Blogging software you take control and reclaim control of your marketing budget.

MTV has traditionally been the forwarding thinking rebel of the TV world, now we read about how they missed the mark when it came to online strategy.  That fact that you are reading this Blog proves that you are that close to making the smart decision to move forward.




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Blogging won't work for my business
Posted Wednesday, October 22, 2008 by Brian McKay
This statement is simply NOT true.  Blogging is an essential piece to a well prepared internet marketing strategy.  Blogging allows your business to earn customers by having a consistent voice on a topic relevant to your industry.  Most importantly, Blogging is a proven way to be found on the search engines when properly implemented.

textual content still thrives on the Internet due to the fact that it is easily indexed by the search engines.  When you Blog for SEO your presence becomes textual content that can be indexed.  Successful Internet marketing is about being found by highly qualified people and then engaging those people in a conversation that leads to a relationship that leads to your bottom line.

Earning customers through Blogging will work for your business because you'll be leveraging the same stories that keep your current customers happy.  You will also be delivering the type of specific solutions that potential customers are searching for right now on Google.

If you're questioning whether Blogging will work for your business, give us a shout at Compendium and we'll get the conversation started. 






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Blogging for SALES!
Posted Tuesday, October 21, 2008 by Brian McKay
Blogging for SEO can be equated with Blogging for sales.  Your business needs to be aggressive in earning new business in the current economy.  Having feet on the street is how most B2B operations pay the bills.

What about feet on the search engines?  Where is your sales team now?!

old school salesman
Let's call our guy to the left here Closer Pete.  Pete is a customer centric seller, he can really get to root of a customers problem and make the most of your companies offerings.  His insights have been pure gold for your bottom line.

Why not get Closer Pete Blogging for your business? 

With Compendium, Closer Pete can get maximum value for all of the customer success stories he is able to share on behalf of your company.  With his keyword rich content saturating the search engines, businesses with similar problems will find your Blog through search, and click on a call to action.  (similar to mine on the right there)

Now Closer Pete is closing on the street and Blogging for SEO back at the office.  You just multiplied the power this one individual will have on the health of your business.

To unleash your search engine sales machine click to the right and we'll get you a free Blogging consultation to get you started.  Let us show you how to Blog for sales!
















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Marketing is NOT about hunting and capturing clients
Posted Monday, October 20, 2008 by Chris Baggott
It was a good Wall Street Journal Today.  Page R10 has a nice piece called "Mistakes Marketers Make".  The article punches some holes in accepted marketing wisdom on things like: "Loyal Customers are the Most Valuable", but my favorite was the section titled:  "Marketing is all about hunting and capturing clients."

"No, not anymore. These days, in the Internet Age, marketing is sometimes about the company being the prey.

The role of marketers has long been to hunt out clients and, with the aid of salespeople, capture this prey. However, particularly with the maturation of the Internet, the tide is turning. For instance, in the vacation market now, many people hunt out the holiday they want themselves. They use the Internet to find and then make choices, sometimes interrogating potential sellers online. In industries like this, the role of marketing is to make sure that a company's products or services are easily found online, and that the company responds effectively to potential customers."

This is what I'm talking about when I advocate for data-driven corporate blogging.  A blog page is the most search optimized page you can possibly have to target a single phrase.   The key to search success is to have as many blog pages as possible targeting as many terms as possible.   It's the marketers job, not to hunt, but to be found.   Blog best practices require that you target as many potential keywords as possible.





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What's a Blog?
Posted Sunday, October 19, 2008 by Brian McKay
 Blogging to earn customers means knowing what a Blog actually is.  Here is where traditional definitions and mine will differ, but here we go anyway.  Here's what Wikipedia calls it:

A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Now it's my turn...

That definition of Blogging doesn't even begin to describe the power of how we deal with it at Compendium.  Blogging for business takes all that's powerful about a Blog and makes it uber relevant for search engines to drive potential customers to your business.  It empowers you and your team to attack important keywords, and make them your own.  Google becomes your yellow pages, your newspaper, your television, and your billboards.  When you Blog for SEO, you take control of the battle to win a top 10 listing in Google.

To put it simply, a traditional Blog is a Dodge Neon, a Compendium Blog is a Mac Truck.

At the end of the day, what would you want your business to be driving?




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Google is way bigger than the Yellow Pages
Posted Sunday, October 19, 2008 by Brian McKay
 Google
The next time I hear about someone spending a fortune on Yellow Pages I'm going to be sick.  Advertising written on paper is a one way street.  It is not a conversation, or a dynamic way to earn new customers.  By Blogging for SEO you become far more relevant than AAAAAA Plumbing or AAAAA plus towing service. 

Business Blogging is about becoming relevant where billions of people are searching everyday for very specific problems that your business can solve.  Actually, you are the perfect match for the problem they have.  Oh, and here's the kicker, they live within 5 miles of your location! 

Wait, that story is not relevant.  You aren't trying to Blog for SEO.  You've already burned your marketing budget on "traditional" advertising.   Or are you one of those businesses that just has to wait for the economy to turn and tighten up on that marketing budget.  Please tell me that is not you.  If you are reading this, I'm confident that you are not.  Let's hope your competitors are!

Blogging to earn customers means profit for your business, not expense.  Learn how to make an educated decision with this powerful tool to be found on Google.  The most relevant directory in the entire world, and definitely in your neighborhood.  Here's a great first step:

Profit from Blogging Webinar! (Click it)



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My Employees Don't Have Time to Blog
Posted Saturday, October 18, 2008 by Brian McKay
Really?  I mean... Really??

This is an objection to Blogging that we hear far too often.  If you knew that business Blogging would drive new customers to your company that you would otherwise never have met, would they have time now?

When you Blog for SEO, it is far easier to get your employees engaged and create relevant Blog content from just about everywhere.  From the moment your employees come to work to the moment they clock out they are creating content.  Emails, conversations with customers, problem solving, customer testimonials, and the list goes on.  You are a content master when it comes to your business!

Blogging to earn customers really works, and when your team finds another great use for the work they are doing everyday, Blogging get's very easy.  By being focused on your industry, the content you create will have you Blogging for SEO with every post you submit.

There is profit in Blogging for your business.  Click below to join us for our latest Webinar. It will be a great investment of time for you or anyone in your business who is curious about the power of business Blogging.


You’re Invited! New Webinar
Profit from Blogging:
An Exclusive Webinar with Debbie Weil and Chris Baggott
Get the details here!



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How to cure a slacking blogger
Posted Friday, October 17, 2008 by Jim Hyslop
Well....it happened.....I was one of low men on the totem pole of content contribution last month to our corporate blog. So, instead of making a sour face I am going to take the lemons that were handed to me and make lemonade.

In all seriousness, I don't mind making a blogging example of myself. To use a Blog for SEO one of the most important factors is recency and frequency of updated content. To do that it is no blogging secret that you need to contribute content often. Last month I was a "blogging slacker" and everybody knew it.

One of the biggest problems associated with blogging for many companies is finding the resources. Luckily for me everybody at Compendium has a blog account so last month my teammates carried me.

The real issue for me last month wasn't resource. I had everything I needed to blog. I had top notch blogging creation software, tons of content, and the guidance I needed to make it all work together for search. I just didn't realize how my lack of contribution would result in a lot of blogging mockery when it was announced that I was the low man in front of the entire company. Therefore I personally was really only missing one thing...motivation to blog.

This month I know what my blogging motivation is.

Blogging as a business is fun. Not just because of the ability to share stories like this but also the atmosphere that it creates in the office. It is a good way to create some friendly competition but at the same time leverage a tool that can really drive your business.

Set blogging goals for your business,  make it known when people hit those goals,.....AND WHEN THEY DON'T. Most importantly have fun with it!

Cheers to your future Blogging Success!!!



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Don't forget to Write!
Posted Friday, October 17, 2008 by Brian McKay
Blogging for SEO requires effort in an area you already know.  You don't have to be an Internet marketing professional to win the search engine battle.  What you do need is a partner that can take your industry specific knowledge and turn it into keyword rich content to fuel customer acquisition online.

Back in the day the saying, "Don't forget to write!," was made popular as friends and family departed for a long trip.  In this economy the same rules apply, but for a different reason.  Positioning your business at the intersection of a prospective customer and their search, requires content.  Text content is the powerful driver for search relevance.  Blogging about what you do, how you do it, and success stories is how you fuel this machine.

Reach out to us at Compendium to learn how to Blog for SEO.  This is our business, and we're eager to share our success with you.



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Top Marketing Tactics for a Recession: SEO & Blogging
Posted Thursday, October 16, 2008 by Chris Baggott
A new study by TopRank asks over 400 marketers about their marketing plans for the next 6 months.   The question was: "What 3 internet marketing tactics will you emphasize most in the next 6 months?"

Number one answer across the board was SEO followed by blogging as a close second (36%&33% respectively)  

“Corporate Web Site” received only 7% of the votes.

In uncertain times, why does Corporate Blogging and SEO stand out?   Well for one, because they are both two sides of the same coin.  Corporate blogging  has a primary benefit of Search Engine Optimization.  Ask almost any respectable Business Blogger and they will tell you that the majority of their traffic comes from search engines.

If you follow this blog, you know I'm kind of a broken record on this point.   Everyone searches before they do anything related to a business, product or solution.   Organic results carry a lot more credibility, so therefore it's critical that organizations not only target keywords for PPC but do everything they can to legitimately rank on all of their targeted terms orgnaically. 

Enterpirse-wide blogging is the means to this end.  Business blogging best practice is blog content  organized around keywords or topics as opposed to, or including, having that content be author-centric.   Success in targeted SEO requires pages that are titled and populated (frequently) with content specific to the single keyword.  This requires lots of pages and lots of content.   Employees are a great resource for passionat, honest and human content about your business, your solutions, products and customer experience.   Free them.   But then rather than have content organized around the authors....organize it around the topics...that's what turns normal business blogging into an effective and non-spammy SEO weapon.



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How can you be a successful business blogger? It's easy....
Posted Wednesday, October 15, 2008 by Ellie Cummins
What is the key to a successful business blog?  Considering I am new to Compendium and the SEO and internet world I am sharing my beginner knowlege here. As we know, the power of the internet for marketers is incredible.  Blogging is an incredible solution for businesses looking to win in SEO and get found in organic search resulting in increased lead gnereation.  To take it to the next level, business blogging with compendium will produce better blogs and quicker results for your business.  

Marketers today are no longer reaching out and often times interupting potential customers,  Google and others allow customers to go online and tell us what they are looking for.  A marketers job is now to make sure they are the first answer to the customers question, which is the keywords they search.  One solution to this is to use pay per click to be the first on the list however research has told us that people click on items in the organic listings near 95% of the time and the paid listings only 5%.  Therefore companies need a way to be at the top of that organic list.  That is where compendium blogware comes into play.  This blog post software will undoubtedly help your company be at the top of organic search listings for key words related to your products and services. So, the first step in successful business blogging?  Learn more about Compendium Blogware's SEO blogging solutions for your business and start your business on the path to success.



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You Matter if You Choose To!
Posted Wednesday, October 15, 2008 by Brian McKay
Earning customers through Blogging takes initiative.  When you make the wise decision to start a business Blog, you just chose to matter to the search engines.

You took the first step toward putting your business, your solutions, your personality, at the intersection of a potential customer and the almighty search engines.  Now when a potential customer has a problem and goes to Google and types;

Plumber Lincoln, Nebraska
Electrical how to
selling a home in Erie, Pa
Assisted living options rhode Island
yoga classes cincinatti

They find YOU!

The Blogging benefits begin when you start a Blog built for SEO.  Contact us at Compendium Blogware for a Blogging for SEO Consultation.  We are crazy about helping you win search and earning customers through Blogging.



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Blogging and Your Business
Posted Tuesday, October 14, 2008 by Krystal Featherston
Today was a day of learning for me … I attended the Masters of Business Online Conference, walking away with a world of knowledge! Based on conversations and questions being asked the attendee knowledge level was all over, some were experts and others are beginners!

One question that stuck with me was …"Why corporate blogging and where do I begin?” This stuck with me mainly because I know at some point everyone has thought or felt this before.  With that in mind here are some key suggestions that were presented today that will help with your blogging success.

Do your homework. Know your audience and who you are trying to target.  It’s much easier for you blog for SEO if you have a target audience.

Be transparent. You are trying to build a relationship and engage your audience. You have the opportunity to build awareness and gain that trust on a personal level. Let your audience know your goals and agenda ahead of time.

Be passionate. Give it your all, now that you’ve committed to having a business blog – make sure you have people who are passionate about what they saying writing content.  If your bloggers care about what they are saying it will be apparent in their writing.

I learned so much information about online marketing, email marketing, SEO, social media, blogging, and much more - I think I could write for days … but I won’t I'll save it for another day.

So I guess we’ll leave it as …. to be continued!



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A profit? From blogging?
Posted Tuesday, October 14, 2008 by Lindsey Young
In these harsh economic times businesses are actively changing the way they acquire leads and customers.  As our President and Co-Founder Ali Sales always says "if you do what you've always done, you'll get what you've always gotten".  I couldn't agree more . Businesses are realizing they need to become innovators to reach qualified, target markets.  As I've mentioned in previous posts, no one is going to websites anymore.  No one is picking up the yellow pages.  People are going to Google and searching for products, services, and answers to their questions.  To keep up and be the business there to help, you need to find a method that works. 

Blogging for profit is the topic of this months Compendium webinar.  Our clients are blogging for SEO, and they are seeing tremendous success from business blogging.  This is the next step in the Web 2.0 arsenal that early adopters are utilizing.  You can appear at the top of search engines, be there to engage your searchers through relevant content, and provide a human voice to your company all with a few posts per week.  Not only are you increasing your search engine rankings, but you're bringing in qualified leads who have searched for specific keywords you're targeting as an organization.  There aren't any secrets to blogging.  You don't need to be an expert.  You need to know your business, and the rest is going to happen for you.  If you're posting frequently, using your keywords, you will see blogging success.  We know Compendium is the tool for you to do it. 



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Blog First, Revamp Second
Posted Tuesday, October 14, 2008 by Jim Hyslop
So, over the past couple of weeks I have had the opportunity to talk to so many people who are beginning their strategic planning for 2009 and are considering blogging in that strategy AFTER they revamp their existing website. If you are thinking about starting a blog for your business it is important to really understand why and how, and to incorporate the strategy in at the proper time.

So many marketers consider a company blog to be an extension of what exists but the truth is your blog can actually function as a support system or an SEO cushion for the constant revamp that your website will be in a majority of the time. We have all been there. If you are a marketer I am sure these words or a version of these words have come out of your mouth at some time "Check back with the site in a week or two we are getting ready to launch some new stuff on Wednesday".

Where "new stuff" is great it doesn't really adhere to the rules of relevancy that the search engines set in place for us from an SEO perspective. They like recency, frequecy.....and AGE. Longevity helps determine validity so every time you pay someone to pull content down and put new content up you are actually taking steps backward from an SEO perspective. Allow your blogs to support this.

By using the proper blogging software to help you manage your organizations blog content you can be reassured that your company blog will carry your SEO effort through any type of revamp your organization may go through. By maintaining position in the organic rankings you can be sure you will continue to acquire new customers and drive bottom line.

So remember Blog for SEO first....revamp your site second!



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Powered by...
Posted Monday, October 13, 2008 by mikey mioduski
I've been working on a re-design of our "blogs" page, because we want to show off the fact that we have about 30 individuals– all telling unique stories of Compendium Blogware. It occured to me, that's a lot of stories.


Since we all tell our tales a little differently, chances are we're creating a whole bunch of different keywords and phrases that could match something future business bloggers are searching for. What does this ultimately mean? We blog for search optimization, whether we want to or not. We are creating a much wider net in search. Organic search. What does a larger net mean? A bigger catch, captain.


In the end, we the employees are powering our search results. Withouth the content generated by each employee, we may not rank as high or be found in search as often. Fewer conversions. Less revenue. Huh.


I suddenly feel a lot more valuable to our company.


I suddenly feel a raise coming on.


Chris, Ali, thoughts?






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When Employee Blogging Makes Music
Posted Monday, October 13, 2008 by Kaila Woodside
I am a self-proclaimed 'bad blogger'. Hypocritical at best. Day-in and day-out I see the benefits of corporate blogging and the successes our powerful blogging software lends to our clients - but for some reason I fall into the stereotypical excuses of bad blogging. My usual excuse - does my content really matter? Well heck yes it does!

Now - no one is out there searching for Kaila Woodside (except for myself - and I found that I am very search engine optimized). However, when I write content about why it is important to start a business blog and give away all of my blogging secrets,  my blog post meshes with those of my colleagues to provide the reader an overall compendium (nice use of the word, huh?) of knowledge on that particular subject. This is exactly why blogging platforms such as Wordpress and Blogger are not built for organizations - but built for individuals. If i was just out there blogging away about why its good to start a business blog - who would listen? It would be analogous of just standing on a soap box and banging my fork on the side of a glass begging for someone to listen and hope someone does.



However, I am fortunate enough to blog on Compendium's corporate blogging platform and focus on blogging for SEO. Here my blog post 'compends' together under relevant topics with my other colleagues' content to provide a harmonious compendium of knowledge like Beck banging on the sides of glasses and plates together - making an awesome sound.



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What about the Goals of Blogging?
Posted Monday, October 13, 2008 by Douglas Karr
I'm a big fan of Darren Rowse but his latest post on How to Get Search Engine Traffic to Your Blog missed the boat.  My issue with his post is that there's no conversation about why a person would blog for search optimization. Darren went on to comment about the traffic sources (with a very good graphic with the break-down) but again, he did not differentiate the why.

You should not be initiating a strategy of how without first asking why.

The majority of search engine traffic to your blog is coming there to seek information that you've provided relevant results for in the search engines.  In other words, these are primarily people that may not recognize your brand, your products or services, but they happened upon you because you wrote content that indexed well.

That may require you to write your content very differently than how you would go about writing content to keep existing readers.  Problogger states:
Search Engine Optimization, participating in social media, building community and producing content are four important elements of building a site that gets (and keeps) high levels of traffic. When a blogger becomes obsessed by any one of them (to the detriment of others) the site can suffer (or at least not realize its potential). When the four elements come together a blog can grow quite rapidly.
The conversation you have with existing readers can be very different with social networking tools and other mediums such as email, but let's be honest... blogging for SEO is an acquisition strategy more than a retention strategy for business blogging.  You should adapt accordingly and review your analytics to ensure your messaging and goals are properly set.

Once you transition from acquisition to retention, you can put to full use your other tools - email, micro-blogging, social media messaging, etc.  So, to answer How to Get Search Engine Traffic to Your Blog, Brian's response should have been to:

Problogger Balance in SEO TrafficWrite relevant content that search engine users are looking for that will drive business results to your company and increase your search engine traffic.  When they get to your site, transition their attention into the benefits of using your products or services and provide them with a conversion opportunity to engage further (newsletter opt-in, demo sign-up, contact a salesperson, etc.).

Manage the ongoing relationship accordingly but leverage the benefits of blogging for what they are best suited... getting people to you from Search Engines.  I do not believe you should be balanced in your blog - but in your overall communication strategy.



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