Blogging to earn customers means knowing what a Blog actually is. Here is where traditional definitions and mine will differ, but here we go anyway. Here's what Wikipedia calls it:
A blog (a contraction of the term "Web log") is a Web site,
usually maintained by an individual with regular entries of commentary,
descriptions of events, or other material such as graphics or video.
Entries are commonly displayed in reverse-chronological order. "Blog"
can also be used as a verb, meaning to maintain or add content to a blog.
Now it's my turn...
That definition of Blogging doesn't even begin to describe the power of how we deal with it at Compendium. Blogging for business takes all that's powerful about a Blog and makes it uber relevant for search engines to drive potential customers to your business. It empowers you and your team to attack important keywords, and make them your own. Google becomes your yellow pages, your newspaper, your television, and your billboards. When you Blog for SEO, you take control of the battle to win a top 10 listing in Google.
To put it simply, a traditional Blog is a Dodge Neon, a Compendium Blog is a Mac Truck.
At the end of the day, what would you want your business to be driving?
