Well, that is what Adam Sandler used to say at least. It also applies in todays technical marketing world. For many companies who are still stuck in their ways of using older forms of marketing such as magazine/newspaper ads, internet banners, and Ad Words, they might be getting laughed at by their consumers.
The new age of consumers are smart and tech savvy. They know what they want and how to find it on the web. This is where blogging comes into play. Blogging has been around for since the mid to late 90's. Back then, people just blogged for fun. Now people are blogging for a purpose, and that purpose is to aquire search engine optimization (SEO). Corporate blogging has become one of the best marketing trends out there.
Why you might ask? This is because companies such as Compendium Blogware have made it possible to blog for SEO. Compendium takes the best keywords for an organization and puts them to use by using blogs. It not only gives you one up on your competition, but it also ensures that you will not be laughed at for remaining stuck in your out dated marketing ways.
