I've been working on a re-design of our "blogs" page, because we want to show off the fact that we have about 30 individuals– all telling unique stories of Compendium Blogware. It occured to me, that's a lot of stories.
Since we all tell our tales a little differently, chances are we're creating a whole bunch of different keywords and phrases that could match something future business bloggers are searching for. What does this ultimately mean? We blog for search optimization, whether we want to or not. We are creating a much wider net in search. Organic search. What does a larger net mean? A bigger catch, captain.
In the end, we the employees are powering our search results. Withouth the content generated by each employee, we may not rank as high or be found in search as often. Fewer conversions. Less revenue. Huh.
I suddenly feel a lot more valuable to our company.
I suddenly feel a raise coming on.
Chris, Ali, thoughts?
