Well....it happened.....I was one of low men on the totem pole of content contribution last month to our corporate blog. So, instead of making a sour face I am going to take the lemons that were handed to me and make lemonade.
In all seriousness, I don't mind making a blogging example of myself. To use a Blog for SEO one of the most important factors is recency and frequency of updated content. To do that it is no blogging secret that you need to contribute content often. Last month I was a "blogging slacker" and everybody knew it.
One of the biggest problems associated with blogging for many companies is finding the resources. Luckily for me everybody at Compendium has a blog account so last month my teammates carried me.
The real issue for me last month wasn't resource. I had everything I needed to blog. I had top notch blogging creation software, tons of content, and the guidance I needed to make it all work together for search. I just didn't realize how my lack of contribution would result in a lot of blogging mockery when it was announced that I was the low man in front of the entire company. Therefore I personally was really only missing one thing...motivation to blog.
This month I know what my blogging motivation is.
Blogging as a business is fun. Not just because of the ability to share stories like this but also the atmosphere that it creates in the office. It is a good way to create some friendly competition but at the same time leverage a tool that can really drive your business.
Set blogging goals for your business, make it known when people hit those goals,.....AND WHEN THEY DON'T. Most importantly have fun with it!
Cheers to your future Blogging Success!!!
