Blog for SEO

Leveraging blogging as a tool for SEO can be compared to hosting a college house party. Come on, you remember these parties from your college days. The first time you set up your rented place for a BIG party, only 6 of your closest friends show up. The next 3 or 4 parties you attempt to host only draw a meager crowd. You and your roommates ask yourselves, "what are we doing wrong here?"

Then, miraculously, on the 5th attempt at hosting a world class house party, the doors are busting at the seams with people from Econ 101, the football team, and a lot of people that you never knew went to your school. You're party rocked the campus, and you are now on everyone's "must attend" list on Friday nights.

Now, how is this related to blogging best practices? Here we go. You start your business blog and begin putting up posts, and then you wait for traffic. Only a few business collegues and family show up. A few weeks past, a handful of posts are created, and still only a meager showing of friends and family. Alright, it's been a month, you've generated 30 posts, where is the traffic?

Again, miraculously, after the first month, with a business blog that has all of the content topically organized under a critical mass of targeted keywords, the traffic arrives. And, it doesn't stop coming.

Qualified prospects are now being funneled in by the case load from Google, Yahoo, and MSN search engines. Congratulations, you have successfully executed a Blogging for SEO strategy. Now, keep the quality content coming to fuel the machine.

Now, when setting your Blogging goals you can think about how you earned your first successful house party in college. The second part of this equation is maybe more difficult. "What to do with all these people when they get here?"