So I know that I have already blogged about this issue but it seems to come up a lot. In fact I just read a post by Shel Holtz where he also addresses the issue that I hear all the time, "my staff is already maxed...we just don't have time to blog" and it got me thinking again.
The truth is by saying you don't have time to blog you are really saying I don't have time to communicate. I know I would never hear the same answer in regard to email or phone calls. The idea of not communicating by phone would be unheard of! We need to re-tune our minds to look at the blog in this exact way....as another form of corporate communication with our clients and business prospects on a human level. The beauty of the blog is now our method of communication is serving multiple purposes. Engaging our prospects, optimizing your company in the search rankings, and turning visitors into customers by your ability to do both of the first two things. But to do so you need the tools that allow you to do this.You need to incorporate methods of advanced business blogging.
The real time issue with managing a corporate blog does not come from communicating...it comes from managing the blog for ROI. There is a lot of lifting that happens to leverage that communication for your maximum benefit. At the end of the day if your company uses the right blogging tools to do this for you, you will inevitably secure the many benefits of blogging you deserve while at the same time never allowing your clients and potential customers to rank below the number one spot on your lists of priorities.
Driving business comes from the ability to acquire new customers by communicating to them you have exactly what they need. So by saying you don't have time to blog you are really saying I don't have time to obtain new forms of revenue. From a business perspective that just doesn't make sense. Blog for SEO. Blog for engagement. Blog for ROI!!!!
Business growth = Good Stuff..........Happy Blogging!
Posted Friday, August 8, 2008 by
Kristen Hanschu
Compendium Blogware is happy to announce that our newest client, Eugene Chamber of Commerce, is blogging. Not only are the blogging, but they are already seeing results! In just one month of posting content they have seen all but one of their keywords ranking in Google. How have they accomplished this in such a short time? The answer is, and will always be, content. The way to get better rankings in the search engines is by adding updated and relevant content on a regular business.
Blogging for SEO is a growing business trend that companies are continuing to see the benefit of. Our blogging platform is easy to use and makes blogging fun. The Client Success Team at Compendium will help you get your blogs off the ground and provide you with continuing support for the life of your blog. We are here for questions, consulting, and getting your company the results that you are trying to achieve. What other blog software can say that? Well, none to be exact.
If you would like to view Eugene Chamber's Blog click here. Leave them a comment while you are at it!
Posted Friday, August 1, 2008 by
jeff lefevere
Have you ever wondered how others find time in their day to write consistent (and consistently good) blog posts? You may think to yourself, “If only I had the time.”
It’s easy to de-prioritize blogging in order to stay caught up on email and the real core of your business -- growth.
De-prioritizing your blogging, however, is a mistake, especially in the face of your in-box and business growth.
Simply, you likely write close to two thousand words a day in email. One blog post is the equivalent of 250 – 300 words. So, in the course of business, on a daily basis, you likely write at least 8 blog posts, at a minimum. And, likely, at least half of those emails are internal and operationally oriented, not affecting the acquisition of a new customer.
Secondarily, as an adjunct to your daily email, your real daily focus is helping the business run smoothly and drive growth.
When you think about where you can save time, or shift time to focus on blogging, it would have to be getting out of the email in-box and into the blogging platform.
I say this not for the obvious reason that time spent emailing and blogging is a one-to-one trade-off, instead it’s because blogging for business allows you to create content that is optimized for search engines and that traffic subsequently leads to customer acquisition and a flow of potential new customers.
These two factors combined make daily blogging a no-brainer.
Am I positing that time spent blogging instead of emailing will lead to growth in your business? Yes I am.
So, say no to those four emails that don’t advance the situation forward, though they may advance your opinion forward, and drive that energy into growing the business, using blogging as a tool to do so.
A couple of tips to take your creative brainpower into overdrive:
1) Start to view your work life in terms of story vignettes
The customer situation yesterday that was resolved and made the company look good? It makes a perfect blog post!
2) Think about your business and blogging tangentially.
That Fortune, Men’s Health or Cooking Light magazine you read in your personal time is a treasure trove of cultural currency that can be cross-pollinated with your business for pop culture relevancy. That article about the healthiest cities in America? Well, if you’re a healthcare blog, there has to be some relevant tie-in to your business
3) Keep a notebook handy to scrawl down the genesis of an idea when it strikes
You won’t remember the idea later, but just the scribbled note will jog your memory.
I hope these tips help drive your blogging success forward.
Posted Friday, July 25, 2008 by
Ali Sales
Blogging for SEO isn't wrong, but it can't be your only goal. Why? Because it's the tip of the iceberg. Of course you want your business to get found through search as many ways as possible, but your goal can't stop there.
You want a prospect to find your business blogs through search, and then what?
There is a next step. What is it? You want them to find one of your corporate blogs and then read sixteen posts before leaving the page? You want them to find one of your blogs and then subscribe to an RSS feed in order to come back over and over again and do nothing but read?
You see what I'm getting at here of course.
Your corporate blogging strategy can't focus on only the search engine optimization aspect. SEO is a means to the end, and your end is to make money by creating new relationships. That's it. If someone clicks to your blog from search and finds a webpage that's impersonal, unprofessional, and full of pointless information, then your blogging program is completely falling flat.
Today Compendium's very own Chris Baggott, will be hosting a webinar that goes into more detail on these topics. The webinar will also cover blogging tips, blogging best practices, and more. This is a great opportunity to ask any burning blogging questions. Get details and sign up for the webinar here.
You want a prospect to find your business blogs through search, and then what?
There is a next step. What is it? You want them to find one of your corporate blogs and then read sixteen posts before leaving the page? You want them to find one of your blogs and then subscribe to an RSS feed in order to come back over and over again and do nothing but read?
You see what I'm getting at here of course.
Your corporate blogging strategy can't focus on only the search engine optimization aspect. SEO is a means to the end, and your end is to make money by creating new relationships. That's it. If someone clicks to your blog from search and finds a webpage that's impersonal, unprofessional, and full of pointless information, then your blogging program is completely falling flat.
Today Compendium's very own Chris Baggott, will be hosting a webinar that goes into more detail on these topics. The webinar will also cover blogging tips, blogging best practices, and more. This is a great opportunity to ask any burning blogging questions. Get details and sign up for the webinar here.
Posted Tuesday, July 22, 2008 by
Jenni Edwards
Lately, I have been serious about getting better time management and organizational practices in place as lately I seem to have been a day late and a dollar short too many times --- and mostly, at my own fault. Although, the picture isn't actually my desk --- it sometimes feels as if I am not too far off of this mess!Being a start-up at Compendium it's been too common for me to get distracted with big picture conversations (i.e. - How business blogging will change the face on online marketing?) and personnel/procedure changes have also contribute to some time wasted. I am working on focusing on the day to day things that I need to do to introduce more prospects to Compendium and grow our client base --- and with some help from some new Salesforce reports and dashboards, have been trying to do just that.
So in saying this --- I also am trying to get more organized about blogging itself. It seems as if lately I either have so many topics to blog about or nothing at all and that steady stream of content that blogging for SEO needs is lost out on -- thankfully, there are many of my colleagues within Compendium that are stepping up their blogging game and luckily, with our unique software which allows for all of our content to compend into keyword driven blogs; my organization and time management woes don't impact our overall blogging success as much as if I was the lone blogger.
Here are some of the ideas I am hoping to use to organize my own personal blog entries and would love other suggestions that you all might use!
- Writing down blog ideas in the same place (whiteboard, notebook) rather than a million different places.
- Not writing for perfection the first go around...rather go back and editing the post 30 minutes later with a clear view.
- Sticking to my set aside 1/2 hour to blog on Tuesdays and Thursdays (and hopefully being inspired enough to get an additional post in over the weekend).
- Looking at my blog and other Compendium employee blogs before blogging --- What are some good ideas? Did I just talk about this? Is this relevant to the reader?
Posted Sunday, July 6, 2008 by
Jenni Edwards
We are always talking about the Long Tail here at Compendium Blogware --- with the short explanation (a longer one here...) and relation to corporate blogs and SEO being that it is important to remember that while winning a word such as "cars" is great; it is probably much more realistic to win and capitalize on key phrases such as "Indianapolis Car Dealers" and "Buying A Car In Indianapolis". With Compendium --- you are able to leverage the same content to win all of those relevant key phrases through data driven blogging. So back to this recent controversy --- which is really a matter of data and statistical analysis, but with one piece that was strange to me, Anita Elberse, reports in her data a lower satisfaction in the long tail versus the head of an average product (pulling this from the statistical data around Australian DVD rentals and ratings following a product). This might be true in some consumer buying decisions, but when it comes to search I think we can look at things a big differently --- who wants a less specific result to what they are searching? The point of searching is to find what you are looking for --- not necessarily to browse as may be the case when choosing a DVD.
Posted Tuesday, July 1, 2008 by
Kristen Hanschu
Visit Tampa Bay is an excellent example of how a small to medium size business can see success with blogging. They do a fantastic job of following best practices and posting frequently.
Visit Tampa Bay has been blogging for seo (search engine optimization) for a few months and each month they have had the opportunity to gain new clients through this program. They are doing this by winning organic searches on Google, Yahoo, and MSN. In fact, everyone of their keywords is ranking in at least one of these search engines.
If you are having a hard time getting your employees to blog, follow the example that Visit Tampa Bay has set in their blogging strategy. They keep their posts short and to the point. Their bloggers add relevant links and interesting images. To view their blog click here.
Visit Tampa Bay has been blogging for seo (search engine optimization) for a few months and each month they have had the opportunity to gain new clients through this program. They are doing this by winning organic searches on Google, Yahoo, and MSN. In fact, everyone of their keywords is ranking in at least one of these search engines. If you are having a hard time getting your employees to blog, follow the example that Visit Tampa Bay has set in their blogging strategy. They keep their posts short and to the point. Their bloggers add relevant links and interesting images. To view their blog click here.
Posted Monday, June 30, 2008 by
Daren Tomey
I just finished reading a great article on The Semantic Web by John-Scott Dixon in the May 2008 issue of Website Magazine. In this article John does a great job of outlining the current short falls of search engines and what the future may in fact look like. I really liked the analogy of doing a search on Randy Johnson's ERA...Great Stuff! I am a major fan of baseball, so that one really caught my attention.
Anyways, the long and short of it is that search engines are delivering far too many results today and will continue to do so for many more years, but as a marketer we are constantly challenged to increase our lead generation efforts through an audience which is passionate and engaged into what products or services we have to offer.
How do you do that? Our client success team will tell you that in order to maximize the benefits of blogging for seo, a blogging best practice is to focus on the mid and long tail approach in their keyword/Compendium blogs as the audience that is using three words or higher when conducting a search are more educated and engaged in what they are searching for and closer to making a purchasing decision.
If you really want to target the audience to drive conversions and ROI, add a local qualifier to your keyword blogs! For more information from Compendium on blogging trends, blogging tips, and blogging best practices, please visit our website frequently!
Anyways, the long and short of it is that search engines are delivering far too many results today and will continue to do so for many more years, but as a marketer we are constantly challenged to increase our lead generation efforts through an audience which is passionate and engaged into what products or services we have to offer.
How do you do that? Our client success team will tell you that in order to maximize the benefits of blogging for seo, a blogging best practice is to focus on the mid and long tail approach in their keyword/Compendium blogs as the audience that is using three words or higher when conducting a search are more educated and engaged in what they are searching for and closer to making a purchasing decision.
If you really want to target the audience to drive conversions and ROI, add a local qualifier to your keyword blogs! For more information from Compendium on blogging trends, blogging tips, and blogging best practices, please visit our website frequently!
Posted Monday, June 30, 2008 by
PJ Hinton
Others' blogs can be a great source of blogging tips, even if they don't come right out and label them as such. Take for example a post that was published by Lead with Your Heart author Lewis Green. In discussing why it's important to give as well as get, Green talks about our natural resistance to "sharing openly" with others in personal and professional settings.
He goes on to list several examples of businesses and individuals who put this principle into practice and succeed by doing so. It's no surprise that his longest bullet point deals with bloggers who use their sites to educate and advise, not just self-promote.
If you are thinking about starting a business blog, SEO might be an attractive selling point. But one of the best blogging benefits you will reap, if you write the right kind of content, is an improved relationship with your customers. Quoting Green's closing remarks in the post:
He goes on to list several examples of businesses and individuals who put this principle into practice and succeed by doing so. It's no surprise that his longest bullet point deals with bloggers who use their sites to educate and advise, not just self-promote.
If you are thinking about starting a business blog, SEO might be an attractive selling point. But one of the best blogging benefits you will reap, if you write the right kind of content, is an improved relationship with your customers. Quoting Green's closing remarks in the post:
People like and like to do business with those they trust and those who have integrity. Sharing ourselves and what we know is the best way to build a trusting relationship, and it doesn't hurt profits.How well can you share?
Posted Wednesday, June 25, 2008 by
Ali Sales
It's 1:52. I have a meeting in 8 minutes. That's not a long time to get much of anything done, but I'm going to write a blog post during it. Why? To prove that generate content for your business blogging program doesn't have to take a ton of time.
Here are a few quick tips for writing good, quick content:
1. Use your arsenal of existing content. We tend to forget how much content all of us accumulate over just a few weeks. There is nothing wrong with re-purposing content for your corporate blogs. Some places to look:
2. Just do it. You can't waste too much time thinking "what should I write about." Look at your arsenal and start typing.
If you're using Compendium Blogware, you'll see the things you should write about on the righthand side of your user account, so that should help you get focused. More doing, less thinking is good for all of us sometimes.
3. Don't be afraid to reiterate and repeat. Assuming that you're blogging for SEO, you can expect that it will mostly be new visitors returning to your blog. They haven't seen your best stuff yet, as content is continually getting pushed down to the bottom of your blogs.
It's 1:59 and my post is finished. I didn't have to spend hours coming up with content (I got the idea for this post based on the conversations taking place at Compendium headquarters around time commitment and content). I logged in. I started writing. I used my keyword suggestion tool, brain, and eye on the clock to keep my content on track.
Here are a few quick tips for writing good, quick content:
1. Use your arsenal of existing content. We tend to forget how much content all of us accumulate over just a few weeks. There is nothing wrong with re-purposing content for your corporate blogs. Some places to look:
- Newsletters
- Whitepapers
- Old articles
- Your inbox
- Industry News
2. Just do it. You can't waste too much time thinking "what should I write about." Look at your arsenal and start typing.
If you're using Compendium Blogware, you'll see the things you should write about on the righthand side of your user account, so that should help you get focused. More doing, less thinking is good for all of us sometimes.
3. Don't be afraid to reiterate and repeat. Assuming that you're blogging for SEO, you can expect that it will mostly be new visitors returning to your blog. They haven't seen your best stuff yet, as content is continually getting pushed down to the bottom of your blogs.
It's 1:59 and my post is finished. I didn't have to spend hours coming up with content (I got the idea for this post based on the conversations taking place at Compendium headquarters around time commitment and content). I logged in. I started writing. I used my keyword suggestion tool, brain, and eye on the clock to keep my content on track.
Posted Tuesday, June 24, 2008 by
Eric Romer
So, I'm stuck on the issue of time. I've been thinking about this a lot, and really
breaking down the natural human feeling of being stressed, overwhelmed, and ending each day with another "To Do" list that didn't get finished.
The last thing I have time to think about is to blog for SEO.
This made me think of a book that's been recommended to me several times, which I'm just now getting around to reading: Getting Things Done: The Art of Stress-Free Productivity by David Allen.
Now, I'm only 30 pages into it, so I won't go acting like an expert on the subject. But I will be referencing it over the next couple weeks.
One of the themes in GTD is prioritizing. We make time for things that are a priority. The best athletes make time to get up two hours earlier to train. The best companies make time to be innovators, and set themselves apart from competition. Easy blog software empowers companies to tell their story. In a Web 2.0 world, business blogs are a priority for success.
I know I can find 45 minutes a week to communicate my company's story, from my perspective.... all while being stress-free.
breaking down the natural human feeling of being stressed, overwhelmed, and ending each day with another "To Do" list that didn't get finished.
The last thing I have time to think about is to blog for SEO.
This made me think of a book that's been recommended to me several times, which I'm just now getting around to reading: Getting Things Done: The Art of Stress-Free Productivity by David Allen.
Now, I'm only 30 pages into it, so I won't go acting like an expert on the subject. But I will be referencing it over the next couple weeks.
One of the themes in GTD is prioritizing. We make time for things that are a priority. The best athletes make time to get up two hours earlier to train. The best companies make time to be innovators, and set themselves apart from competition. Easy blog software empowers companies to tell their story. In a Web 2.0 world, business blogs are a priority for success.
I know I can find 45 minutes a week to communicate my company's story, from my perspective.... all while being stress-free.
Posted Friday, June 20, 2008 by
Kristen Hanschu
I am proud to say that Estridge is already ranking on 4 of their keywords and it has only been a month! If you want to talk about a company that is following blog best practices, then Estridge is the blog to look at.
They are a builder here in Indianapolis who is looking to gain and inform prospective clients. Estridge has taken all of the steps that Compendium has given them and is seeing wonderful results. For example, their authors are posting content at least 2 to 3 times per week per person. Additionally, they are doing a fantastic job of linking in and out of their blogs.
Due to these factors, they are ranking on 4 keywords in Google and it has only been 30 days. Blogging for SEO is something that Estridge has seen as a driving force of their business. If you want to see results follow in the same path as Estridge.
We, Compendium, are a blogging software company in Indianapolis that is working with Estridge to produce these results. We are an affordable solution to expensive websites that are hard to maintain and update. In fact, we are the easiest blogging solution out there.
They are a builder here in Indianapolis who is looking to gain and inform prospective clients. Estridge has taken all of the steps that Compendium has given them and is seeing wonderful results. For example, their authors are posting content at least 2 to 3 times per week per person. Additionally, they are doing a fantastic job of linking in and out of their blogs. Due to these factors, they are ranking on 4 keywords in Google and it has only been 30 days. Blogging for SEO is something that Estridge has seen as a driving force of their business. If you want to see results follow in the same path as Estridge.
We, Compendium, are a blogging software company in Indianapolis that is working with Estridge to produce these results. We are an affordable solution to expensive websites that are hard to maintain and update. In fact, we are the easiest blogging solution out there.
Posted Sunday, June 15, 2008 by
Abby Rivera
I have been talking about this a lot in my recent New Client Trainings, but I want to briefly talk about some best practices in blogging and most specifically, the importance of constant relevant content on a blog.
I recently sat through an SEO Training by SEOmoz, a leader in the SEO field, and then attended another event put on by a local Indianapolis Company, MediaSauce. During both events the amount of focus on the importance of constant relevant content of our blogs.
When we focus on optimizing our search value and blogging for business, the amount of content relevant to our keywords is directly related to the success of our blogs.
We receive success stories from our Client Success team each week that focus on clients who are showing great results and 100% of these clients are leaders in content production.
Take 5 minutes and do a little research... stay on top of current information and topics relevant to your industry. A couple of recommendations I have to help you write content:
I recently sat through an SEO Training by SEOmoz, a leader in the SEO field, and then attended another event put on by a local Indianapolis Company, MediaSauce. During both events the amount of focus on the importance of constant relevant content of our blogs.
When we focus on optimizing our search value and blogging for business, the amount of content relevant to our keywords is directly related to the success of our blogs.
We receive success stories from our Client Success team each week that focus on clients who are showing great results and 100% of these clients are leaders in content production.
Take 5 minutes and do a little research... stay on top of current information and topics relevant to your industry. A couple of recommendations I have to help you write content:
- Subscribe to RSS feeds from others in your industry
- Subscribe to RSS feeds from others in related industries
- Subscribe to RSS feeds from your competitors
- Subscribe to eNewletters and email upates
- Stay current on your trade publications.
Posted Thursday, May 22, 2008 by
Chris Baggott
In a great post today from ReadWriteWeb called "The URL Is Dead...Long Live Search." My favorite quote:
Basically it talks about a big brand (SpecialK) that ran a TV commercial and asked the viewers to search rather than remember a URL. It's a great point, but I still think misguided execution.
The strategy was a big high production TV commercial that I'm sure drove a huge spike in sight visits to download a diet plan. I don't know the exact number of visitors, or how many people actually downloaded the plan.
What I do know, is there are Thousand of keywords associated with diet and weight loss and millions of searches....and those searches happen every day. It's frustrating to me that an old media 'campaign' like this gets so lauded when if SpecialK or any big brand would simply invest a fraction of the resources that goes into one commercial into a corporate blogging strategy designed for SEO they would be able to accomplish a couple of significant goals:
If you would like more Blog Information From Compendium, visit our site.
".....it would seem that long, unwieldy URLs will become even more cumbersome on devices with limited screen size. That makes search even more important, and driving consumers to your product via search seems like a safe bet."
Basically it talks about a big brand (SpecialK) that ran a TV commercial and asked the viewers to search rather than remember a URL. It's a great point, but I still think misguided execution.
The strategy was a big high production TV commercial that I'm sure drove a huge spike in sight visits to download a diet plan. I don't know the exact number of visitors, or how many people actually downloaded the plan.
What I do know, is there are Thousand of keywords associated with diet and weight loss and millions of searches....and those searches happen every day. It's frustrating to me that an old media 'campaign' like this gets so lauded when if SpecialK or any big brand would simply invest a fraction of the resources that goes into one commercial into a corporate blogging strategy designed for SEO they would be able to accomplish a couple of significant goals:
- A blog program designed for Search Optimization will throw a very wide net out and attract lots of qualified traffic over a wide range of keywords. Enterprise blogging is one of the best ways to drive SEO.
- Real Engagement. The Edelman Trust Barometer for 2008 tells us that the most trusted sources for information are "people like me". What corporate blogging does is allow organizations to create a lot of content written by real human beings....when a searcher finds you, they find 'someone like them' and the result is significantly higher conversion.
If you would like more Blog Information From Compendium, visit our site.
Posted Monday, May 12, 2008 by
Chris Baggott
I wanted to share some good Corporate Blogging press with you. I know it probably seems self-serving...but hey...it's my business :-)This first one is from a city business journal here in Indianapolis and talks about our growth. The article may not have the complete business concept down, but the bottom line is we are growing quickly because there is a tremendous need for easy to use blogging software designed specifically for business, corporations, enterpirses or any other type organization.
From a small business blog standpoint, Direct Magazine had a great feature about a dental practice that is using Compendium Blogware to help with Search Engine Optimization (SEO). Blogging for Search is a great use of Compendium and as the Dr. in this article says, it's very measurable and converts into paying customers at a very high rate. I'll leave it to you to read the article to see just how high a rate he is talking about :-)
Posted Saturday, April 19, 2008 by
Kristen Hanschu
Using keywords in blogs is one of the most important factors in winning rankings in Google. Blogging for search engine optimization requires determining and using keywords in blogs that will benefit your organization most. Not only is it important to use them in the blogs themselves, it is also important to use them in the blog titles.
A recent article by Daren Rowse says that:
"One of the things I’m constantly amazed at is how many web publishers miss one of the easiest ways to maximize their positioning in Search Engines by simply including the keywords that they’d like to be found for in their post titles.
At Compendium, we go a step beyond this. We advise you to use they keywords not only in the blog titles, but in your post titles as well. The more that search engines, such as Google, index these words and see that you are using them in multiple places, the more of a chance that you will rank on the first page. Remember these rules the next time you post a blog, it can make a difference when blogging for SEO.
A recent article by Daren Rowse says that:
"One of the things I’m constantly amazed at is how many web publishers miss one of the easiest ways to maximize their positioning in Search Engines by simply including the keywords that they’d like to be found for in their post titles.
I spend a lot of time looking at online articles written on blogs, newspapers and websites and some days it seems that every second or third one has a title that is either cryptic, clever or cute at the expense of Search Engine Optimization (SEO).
To put it bluntly - when it comes to blog SEO I believe that your page and post titles are incredibly important. Google in particularly seems to value the words in your title incredibly highly."At Compendium, we go a step beyond this. We advise you to use they keywords not only in the blog titles, but in your post titles as well. The more that search engines, such as Google, index these words and see that you are using them in multiple places, the more of a chance that you will rank on the first page. Remember these rules the next time you post a blog, it can make a difference when blogging for SEO.
Posted Friday, April 11, 2008 by
Eric Romer
The beauty of business blogging is that there are two important end-goals, each one satisfying a different (and important) objective. I've noticed that when I talk to friends, prospects and even current customers, there seems to be two distinct types of people: the people that see corporate blogging as a means to SEO and as a customer acquisition tool, and those that see blogs as a feel-good way to empower employees, give them a voice, and demonstrate that you value their input.
But guess what? No matter which side of the fence you fall, the two have a cause and effect relationship. I had a call with a friend yesterday who has a deep understanding of organic search optimization and it's importance. His "ah-ha" moment wasn't when he say how Compendium's software helped clients win the organic search battle (that was clear to him in minutes), but rather the PR side of the coin.
Paraphrasing his words, it was something to the effect of:
"Wow - this would give a company such a great PR campaign, showing that they care enough about their people to give them an outlet to express their thoughts and expertise. If I were a Verizon or a large company like that, why wouldn't I do this?"
I obviously love to hear that, but he's right. Why wouldn't a company implement a blogging strategy with the ability to manage and approve content? And it's not just for the large enterprises that he used as an example. The majority of our clients are SMB's (small to medium-sized businesses) who leverage even 5-6 employees to consistently create content about their industry, product and/or service. (see Chris Baggott's post about Carmen Real Estate)
Whether you have 3,000+ employees, or an office with 10 people; you want to blog for SEO and conversion, or to strengthen employee relations, there's a solution for you through organizational blogging.
Posted Wednesday, April 9, 2008 by
Chris Baggott
So the other day we talked about the Google threshold of being "good for the web". I think we all agree that Corporate Blogging is good....but what about Compending?The idea of Compendium Blogware is to present a Corporte Blog Authoring Tool that isn't Author-Centric. Most blogging is about thought leadership within companies or industries which at the end of the day has very little value. If you buy off on the concept that you empower your employees and constituents to blog, and blog with SEO as a goal, the whole idea of blogs organized around individuals kind of goes out the window.
What the searchers and visitors actually care about are the topics these people are blogging about...so by definition that content needs to be organized differently.
The idea of a compendium is a "collection of similar content". Compendium Blogware empowers business and non-profit bloggers to automatically organize blog posts around topics or specific keywords.
The net result is a happier searcher. They find a page that is spot-on to the topic they were searching for...all in one place. Happy searchers lead to good customers.
Posted Thursday, April 3, 2008 by
Ali Sales
More and more, I'm finding that a lot of marketers consider blogging and SEO to be completely separate activities. That's because the benefits of blogging haven't been clearly spelled out to organizations...until now.
To take it a step further, blogging isn't only an SEO tool, it's also an acquisition tool (as long as you give people a place where they can take action. Take our blogs, for example. See those call-to-actions over in the right side? That's no coincidence).
How is this all possible? To put it in the simplest terms, search engines (like Google) and people (blog visitors) essentially want the same things. People and search engines want fresh, relevant, reliable, engaging content.
People want to find that kind of content, and search engines want to serve that kind of content. Business blogs work from an acquisition and conversion standpoint because they deliver those things to both parties.
You may be unsure exactly what that means, so I encourage you to sign up for a free blogging consultation that Compendium is running right now. These are general consultations focused on blogging in general, not so much on Compendium. Any company that is interested in SEO and blogging will definitely find it worth their while.
To take it a step further, blogging isn't only an SEO tool, it's also an acquisition tool (as long as you give people a place where they can take action. Take our blogs, for example. See those call-to-actions over in the right side? That's no coincidence).
How is this all possible? To put it in the simplest terms, search engines (like Google) and people (blog visitors) essentially want the same things. People and search engines want fresh, relevant, reliable, engaging content.
People want to find that kind of content, and search engines want to serve that kind of content. Business blogs work from an acquisition and conversion standpoint because they deliver those things to both parties.
You may be unsure exactly what that means, so I encourage you to sign up for a free blogging consultation that Compendium is running right now. These are general consultations focused on blogging in general, not so much on Compendium. Any company that is interested in SEO and blogging will definitely find it worth their while.
Posted Monday, March 31, 2008 by
Kristen Hanschu
Well, that is what Adam Sandler used to say at least. It also applies in todays technical marketing world. For many companies who are still stuck in their ways of using older forms of marketing such as magazine/newspaper ads, internet banners, and Ad Words, they might be getting laughed at by their consumers.
The new age of consumers are smart and tech savvy. They know what they want and how to find it on the web. This is where blogging comes into play. Blogging has been around for since the mid to late 90's. Back then, people just blogged for fun. Now people are blogging for a purpose, and that purpose is to aquire search engine optimization (SEO). Corporate blogging has become one of the best marketing trends out there.
Why you might ask? This is because companies such as Compendium Blogware have made it possible to blog for SEO. Compendium takes the best keywords for an organization and puts them to use by using blogs. It not only gives you one up on your competition, but it also ensures that you will not be laughed at for remaining stuck in your out dated marketing ways.
The new age of consumers are smart and tech savvy. They know what they want and how to find it on the web. This is where blogging comes into play. Blogging has been around for since the mid to late 90's. Back then, people just blogged for fun. Now people are blogging for a purpose, and that purpose is to aquire search engine optimization (SEO). Corporate blogging has become one of the best marketing trends out there.
Why you might ask? This is because companies such as Compendium Blogware have made it possible to blog for SEO. Compendium takes the best keywords for an organization and puts them to use by using blogs. It not only gives you one up on your competition, but it also ensures that you will not be laughed at for remaining stuck in your out dated marketing ways.
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