We really do make it simple for companies to begin building traffic on search engines as well as having all the tangible benefits of blogging: trust, authority, building relationships, etc. 
“For a portion of Web users, blogs rival search as a navigation tool, which has really interesting implications for advertisers,” said Rob Crumpler, CEO of BuzzLogic, in a statement. “Blogs are becoming trusted guides, steering users who are seeking very specific information to places of interest online.”Now think of blogs as benefiting search, not rivaling it. Roughly 90% of adult Internet users use search engines to find information. With Compendium's proprietary solution, blog content is automatically organized in strategic keyword-driven blog pages, which creates scalable, highly niched content about different aspects of a companies products, services and employees.
Well, the title of my blog is "Blogging as a Tool for SEO" so I thought I should put up a post pertaining to this topic. Over the weekend I had the opportunity to talk with one of my good friends and recent Compendium clients about blogging and the true searchability that it can bring to a company. As we were discussing I decided to do my own little test search...for my own blog....the results were amazing.The top 100 search terms account for 5.7% of all search traffic and include keywords like 'myspace,' 'google,' 'bank of america,' and ' yahoo mail.' Those numbers are not unexpected. However, the top 1,000 search terms only account for 10.6% of all search traffic, and even the top 10,000 search terms only drive 18.5% of all search traffic.Note that these statistics filter out keywords that would refer to adult content, so that we're referring to searches that have a greater potential relevance to mainstream businesses.
Also, looking at this data is yet another good reminder of the fact that search has replaced bookmarks and memorizing URLs for a lot of people. Most of the top search terms like 'google,' or 'usps,' are, after all, identical to their URLs.For many, search engines have become a web content database in which search terms are the primary key.
"Relevancy starts on-page and is confirmed off-page."
What am I talking about? SEO of course! This actually comes from a comment on one of Chris Brogan's recent posts "The Vital Importance of Links". (note my well thought out anchor text to help Chris out here). This comment from Jacob Morgan really answers the big question as to the importance of linking for SEO and for a business blogging strategy. At Compendium we are constantly being confronted by questions about link-building...and while no, this is not our business --- we do work with our mature clients on doing this and how they can best do their own blog seeding, however, as Jacob points out Step One of a successful page is related to on-page factors, or in other words --- CONTENT! Once this is under control...content is recently and frequently updated; organized around keywords into narrowly focused, highly relevant pages then it is time to seriously consider a do-it-yourself or hired non-spammy link building strategy. Even with that --- no one will ever link to you naturally without some great content. So before sidetracking your business blogs with a link building strategy, get the on page factors solved with an easy to use blogging platform.
I love getting AdAge every week. Although it's print, the headlines are enough to hopefully get marketers of all stripes to realize that the old way of interruption marketing is doomed.
Stop thinking about Blogging as a top-down, CEO thought leadership thing, and stop thinking that you are going to implement a “Social Network” and all your fans will come out of the woodwork to post their praises.This is a position we continue to stake out in promoting our product, and it's an idea that's starting to catch on with others.
I don't believe you should decide whether to blog on a subject based upon the existence of other blogs on the niche. In fact, there can be an advantage starting a blog on an area of law where there are a number of successful blogs.This is exactly the point we have been making. You grow your business by acquiring new customers who find you're out there providing services that they might need.
The goal of a law blog is not just to become one of the most widely read, ie, in the top 3 or top 10 in employment law. Blogs can be used very effectively for networking, reputation enhancement, and business growth even where there are other popular blogs on the subject.
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