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Steering the Titanic

Thursday, November 12, 2009 by Lee Jorgenson
How does your company adapt to change?  Does it move like a gazelle, or is it like steering the Titanic?  If your business is trying to be competitive in search marketing, it better not be the latter.

The search marketing industry is ever-changing, and if your business plans to hang with the pack, it better be ready to handle change.  Watch out for red tape and processes that will keep you from being able to make quick decisions.  The SEO tools you were using three years ago may not be the best tools available to you today, and the moment you realize that there is a better opportunity, you need to be ready to act.


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