If any of you are just getting the hang of this SEO thing, like me, you, like me, may have recently discovered the grande importance of page titles in SEO. This is relevant to blog titles as well.

In his whitepaper, What is Blogging’s Role in Search Engine Optimization & the Social Networking Phenomenon?, Compendium Blogware Co-Founder and CEO Chris Baggott quotes SEO expert Steven Bradley:

By far the most important piece of writing you’ll do on any given page is your page title. Search engines consider your page title to be very indicative of what can be found on the page.

Chris goes on to make the following recommendations.

Think about your keyword strategy for PPC and use that as a guide for your blog titles. For example, if ExactTarget wants to rank well on the search term “blogging best practices,” they should name a blog this. And by “name,” I mean that they should title it “blogging best practices.” Titling by the appropriate keyword phrase is a highly scaleable strategy, meaning that ultimately, you would have a blog titled with every one of your PPC keywords.

Along those lines, here are some tips:
• When writing page titles, place your keywords as close to the front of the title as you can.
• Don’t “stuff” with keywords. Titles still need to be readable and need to convince someone to click on them, even in the organic results. (Remember, it’s the actual page title that will show as your result and link in the search results. Obviously results that include the search terms that the searcher has used will be the most compelling ones!).
• Be wary of using titles such as “Rob’s Ramblings.” Every blog should have a meaningful title that includes specific keyword phrases for which you want to rank.


Page titles are money. They're like this huge bear, with these massive claws. Search engines are like this cute little bunny, and if you don't have a relevant and powerful blog title, that little bunny's going to slip away off to some other big bear's cave. Search engines love blog titles, and we should too.

So I changed my blog title to something that may be more search-awesome, in hopes of catching that beautiful baby bunny. We'll see what happens. Who's the big winner here tonight in Indianapolis? Anyone blogging for business that's who.


swingers blogging and you!

Author's note: I refrained form embedding one of my all-time favorite scenes from Swingers here, as there is no made for tv version that I could find on YouTube. If you know of the whereabouts of the bear-claws-rabbit scene online, sans colorful language, please comment on this post! Gracias.