Our marketing team has been seeking the advice of the great Douglas Karr, to see if we are doing the right things to get found online. It turns out it is Google digs things called backlinks. Here's Wikepedia's take:
In the search engine optimization (SEO) world, the number of backlinks is one
indication of the popularity or importance of that website or page (though other
measures, such as PageRank, are likely to be more important). Outside of SEO,
the backlinks of a webpage may be of significant personal, cultural or semantic
interest: they indicate who is paying attention to that page.
It seems to me that having a blog with lots of content is a good way to get your site out into the online community, and establish a larger presence online. The more you post, the more links you create. The more your content gets picked up in search. The more people read your content. And if it's good stuff? Well, the more links you'll have back to your site.
So by keeping up with your blogging, you might be setting yourself up for some more backlinks and overall web presence. If you're company or organization is not blogging - there's no better time to start.
And now, I'm off for some trickery of my own.
