Blog for a change that you (and your organization) can believe in.  What change do you want to see in your organization?  More traffic, higher ROI, or lowering the cost of your Pay Per Click (PPC) campaign.  These are all changes that you can see when you start blogging.
 
Many of you have a hard time coming up with content to see these changes happen.  An recent post by Doug Karr, a local SEO, blog, and marketing expert has written a post on 200 topics that you can blog about.  To view the article click here.