"Being in a social network is like going to someone's barbecue. People are talking about the experiences of their lives. The sharing experience that happens in the physical world also happens in the social." 48% of people who saw a brand's name on Twitter went to a search engine to look for the product.
Thats just one of the interesting findings by a new study out of Performics and ROI Research released last week. I also like this quote: "Thirty-two percent or respondents said messages about printable coupons on social sites resonate with them."
I've often talked about how companies should feature their coupons as part of their Business blogging strategy...especially when leveraging a blog for search engine optimization. The data clearly show a path from Twitter to Search. To me a better path is to make your blogs the anchor of your social media strategy and use a sharing tool to push that content out to Twitter with a tinyurl that will lead them back to the blog and the coupon. I'm not a Twitter expert like my collegue Kyle Lacey is. Kyle just released Twitter Marketing for Dummies and I'm looking forward to pick his brain about some of these Twitter and Corporate Blogging tactics.
Thats just one of the interesting findings by a new study out of Performics and ROI Research released last week. I also like this quote: "Thirty-two percent or respondents said messages about printable coupons on social sites resonate with them."
I've often talked about how companies should feature their coupons as part of their Business blogging strategy...especially when leveraging a blog for search engine optimization. The data clearly show a path from Twitter to Search. To me a better path is to make your blogs the anchor of your social media strategy and use a sharing tool to push that content out to Twitter with a tinyurl that will lead them back to the blog and the coupon. I'm not a Twitter expert like my collegue Kyle Lacey is. Kyle just released Twitter Marketing for Dummies and I'm looking forward to pick his brain about some of these Twitter and Corporate Blogging tactics.
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