Several years ago (we're talking like 2004), if someone was talking about a blog the typical reaction was "huh - whats that?". In today's world, as we start thinking about entering the year 2010 - blogs are everywhere and are increasingly becoming a leading online marketing tool, even Presidential candidates have blogs.
This type of online marketing has changed how things work - consumers now know, and look for a way into a company to see the true side. They don't buy the hype of PR and Marketing ads, they want to know what the person they are going to be buying from really has to say. Blogs allow this conversation and potential customers are listening in.
To quote the master himself, Self Godin:
"It is now common and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about, with the world"
At Compendium we have been in the front row seats to see this first hand. We have over 400 clients of all shapes, sizes, and industries that are embracing a business blog platform and adding it to their SEO tools. Our clients are allowing the human voice of their company resonate with potential customers in order to generate sales and increase profit.
Richard Edelman, President and CEO of Edelman stated it best when he said:
" Blogs represent the best chance for companies to inform the conversation"
Is your company in on the conversation? To find out more on how to get started, check out our whitepaper on "Considering Blogging" or schedule a demo today.
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