Ok, so I try not to do double Seth Godin references but he seems to be so timely for what I'm doing. His most recent blog post begins with this quote:
This is what I find so hilarious about most of the corporate blogs I read. Often time these busy business men and women spend time manually tagging or categorizing their freeware blog for things like: social media, agency, advice, technology, etc. etc.
These are such general topics for organization. Most of these people tell me that they spend time blogging for SEO and do this organization so they will be found in the search engine by qualified prospects. If you are a branding agency, why would someone search just "branding" or "agency"?! They wouldn't. They would search something like "branding agency in charlotte".
Seth's advice is great to heed when thinking about corporate blogging. If you try and make your blog about EVERYTHING or appealing to EVERYONE . . . . almost NO ONE will find you. Or you could look at it this way: A company that creates one blog and fills it with info ranging from industry news to product information simply waters down the blog, trying to make it about EVERYTHING. This means it will not be found by ANYONE or be a useful vehicle for getting found in search and driving traffic.
And this is why Compendium's structure is brilliant. Blog about EVERYTHING and let the software take care of the organization that actually makes it relevant to the searcher and the search engine.
"The problem with "everyone" is that in order to reach everyone or teach everyone or sell to everyone, you need to so water down what you've got you end up with almost nothing."
This is what I find so hilarious about most of the corporate blogs I read. Often time these busy business men and women spend time manually tagging or categorizing their freeware blog for things like: social media, agency, advice, technology, etc. etc.
These are such general topics for organization. Most of these people tell me that they spend time blogging for SEO and do this organization so they will be found in the search engine by qualified prospects. If you are a branding agency, why would someone search just "branding" or "agency"?! They wouldn't. They would search something like "branding agency in charlotte".
Seth's advice is great to heed when thinking about corporate blogging. If you try and make your blog about EVERYTHING or appealing to EVERYONE . . . . almost NO ONE will find you. Or you could look at it this way: A company that creates one blog and fills it with info ranging from industry news to product information simply waters down the blog, trying to make it about EVERYTHING. This means it will not be found by ANYONE or be a useful vehicle for getting found in search and driving traffic.
And this is why Compendium's structure is brilliant. Blog about EVERYTHING and let the software take care of the organization that actually makes it relevant to the searcher and the search engine.
L! 23 is one of those ages that I've always considered to be "old." And now here it is, already! Wow does time fly by!
I for one am super excited about our newest client and am lucky enough to become their client success manager. As a kayaker, mountain biker, rock climber and former river guide myself I love that an outdoor company is taking advantage of powerful blogging software. 
anniversary as a Compendium client so I figured that I would head out to Reading, Pennsylvania (my home state) to meet up with Andrew in person. 
blogging administrator. The main job of a blogging administrator is to approve and decline the blog content submitted by the company bloggers. But a great blogging administrator does much more. A great blogging administrator typically does the following as well:
I have always loved the fall season. Football, changing leaves, chilly fall days... and HALLOWEEN! What's better than that?! Despite the fact that I'm now an adult, I still find it fun to dress up and go out on the town. This year, my friends and I decided that our own little Halloween night was just what we needed. Of course this meant that we had to carve pumpkins.
We want to hear from you! Have an idea? A suggestion to improve our product? We are always open to ideas from our clients. Our main goal is provide our clients with the most powerful blogging software that will help them get the best results.
that. 
The first person makes a meal that we'll call: Chicken Crescents. It involves about an hour and a half of preparation, a lot of slicing, dicing, stirring and stuffing. The meal then has to cook for another 30 minutes. So, after 2 hours the meal is ready to be eaten.
Then there's the second person who makes a meal we'll call: Pigs in a Blanket. It involves about 10 minutes of preparation, i.e. stuffing a hotdog with cheese, then rolling it in a crescent roll. This meal has to cook for 20 minutes. So, after 30 minutes the meal is ready to be eaten.
Seth had a great post the other day talking about the goal of High School being basically to draw as much attention to yourself as possible. 
