BtoB Magazine just released a study by Sam Sebastian, Director-local and b to b markets at Google, that reveals that C level executives are leveraging search and social media far more than most think. This has been great news to btob companies leveraging blogs to win search.
This is the quote that hit me the most:
“They’re not delegating,” he said. “They prefer to do a lot of this stuff on their own.” Among the findings from the research, which will be formally released in the coming weeks include: 64% of C-level execs conduct six or more searches per day to locate business information. (Read entire article)
64% of C-level execs conduct six or more searches per day to locate business information! There is a case for leveraging online tools to drive C-level leads inbound to your company. This is what we've been discussing when it comes to meeting qualified prospects at the moment they are searching to solve a problem or accomplish a goal.
For those that blog for SEO and leverage a blog to generate meaningful humanized content to earn search traffic, this becomes additional support for the time and effort you've invested in organic search marketing.
If you are a marketer looking to reach a C-level prospect, you can use corporate blogging software to accomplish that goal.
This is the quote that hit me the most:
“They’re not delegating,” he said. “They prefer to do a lot of this stuff on their own.” Among the findings from the research, which will be formally released in the coming weeks include: 64% of C-level execs conduct six or more searches per day to locate business information. (Read entire article)
64% of C-level execs conduct six or more searches per day to locate business information! There is a case for leveraging online tools to drive C-level leads inbound to your company. This is what we've been discussing when it comes to meeting qualified prospects at the moment they are searching to solve a problem or accomplish a goal.
For those that blog for SEO and leverage a blog to generate meaningful humanized content to earn search traffic, this becomes additional support for the time and effort you've invested in organic search marketing.
If you are a marketer looking to reach a C-level prospect, you can use corporate blogging software to accomplish that goal.
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