Bobby Stark the President of Parthenon Publishing in Nashville posted the other day about a talk Southwests Paula Berg gave in October. I pulled this key insight from his comments:"Blogs are Central" – As Berg put it, the blog is the anchor for all of Southwest’s social media efforts. In addition to the search engine benefits of fresh, relevant content, the blog allows Southwest to lead the conversation. And, while Southwest has some 30 employees who contribute to the Nuts about Southwest blog, it’s direction to them is a model for all potential bloggers: write about things you’re passionate about, make it personal and write when you want to.
The key takeaways from this simple statement and the video are that one of the primary benefits they get is by focusing the blog for search engine optimization and that all other social media efforts lead back to the anchor...the blogs.I also like that she highlights widespread employee blogging and that this doesn't have to be a job or hard....if you care about what you do, blog about it with the real passion you feel. When you spread the load among many this becomes a whole lot easier.
If you watch the entire video, at the end, Paula talks about the benefits of this from an ROI standpoint.....They sell plane tickets. This in no way takes away from the other 'soft' benefits they get which also have huge value, but clearly they make money too. :-)
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