I have blogged about it before, but I think it's worth blogging about again - your blog and your website should work together. Having a blog to drive search traffic and generate leads is great! But your blog should also be a reference. It is a great marketing tool - but it's an even better marketing tool when it is used with your website. Your website is the best source of information for prospects to reference. It should contain the most up-to-date information and be easy to navigate. So if your website is a source of information, where does your blog tie in?!
Your blog should be a humanized form of your website. It is your humanized marketing strategy. If it is integrated properly with your website, prospective customers can use it as another resource and a way to receive information from the employees that work for your company and support the product/service.
Integrating your blog is something that Compendium emphasizes. Building your blog for search is important, but in addition to that, you should connect your blog to your website to give prospective customers the most information about who you are and what you are selling.
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