Blog for Ranking

Blog Design: Someone on a linked in group I follow mentioned blog design. This is critical, but not for the reason you might think. This specific discussion was focused on Blogging as a Search Marketing tool. This means that the majority of your blog visitors are going to be first timers...and more importantly finding you because they are trying to solve a problem.

In that light, you have to consider your calls to action. What are the CTA's that can turn that prospect into a customer?

So many bloggers focus the most valuable real estate on their blogs to CTA's like "follow me on twitter" or "RSS My Blog" and forget about the actions that actually drive business right now.

Think about these blogs as organic landing pages....akin to a PPC landing page. How does your PPC page convert traffic to leads and customers and apply that same design on your blogs.

Roto Rooter is a great example of this. People find these blogs by searching things like "Plumber Detroit" or "24 Hour Plumber". They are not that interested in being followers right now...right now they are trying to solve a plumbing problem. Help them by using clear Calls to Action on your business blogs.