One of the most common concerns our clients and potential clients have is writer's block. They feel as if they have exhausted every bit of information about their company, and they have nothing else to say.
We at Compendium want to make sure you know one thing: It is IMPOSSIBLE to run out of things to write about. Every member of your staff has a different viewpoint on the way your company works and the products it develops. Every member is an expert at something, or they wouldn't be spending 8 hours a day doing it!
Do you need some help with post ideas? Check out this post by Doug Karr. In Doug's post, "200 blog post ideas for your company blog," he lists 200 topics that your company can be blogging about.
If your company is struggling with content, encourage bloggers to check out Doug's post and see what sorts of topics they can start writing about today.
We at Compendium want to make sure you know one thing: It is IMPOSSIBLE to run out of things to write about. Every member of your staff has a different viewpoint on the way your company works and the products it develops. Every member is an expert at something, or they wouldn't be spending 8 hours a day doing it!
Do you need some help with post ideas? Check out this post by Doug Karr. In Doug's post, "200 blog post ideas for your company blog," he lists 200 topics that your company can be blogging about.
If your company is struggling with content, encourage bloggers to check out Doug's post and see what sorts of topics they can start writing about today.
This morning I was reading an interesting article on business sustainability and how it relates to blogging. It took a refreshing look at why a corporate blog is important to the sustainability of a company, as a communication tool.
The benefits of leveraging your online marketing strategy by organic search are limitless. Since many people are clicking on organic search results, they are attracting viewers to their blog, which can, in turn, draw potential customers into their website. 
There are separate times depending on which access you have to the company's blog network, so be sure to contact your Client Success Manager to let them know which one you'll be attending, and they'll be able to send you the log in information (note - all times are Eastern).
Once you have outlined your blogging goals, you can build your foundation. Building a foundation on clearly defined goals is like building your foundation of stone. It is substantial. Your search marketing strategy can be best executed when you know exactly what you are trying to get accomplished. 
Your company compends on blog content. Compendium's blogging platform takes your blog content and automatically structures it for maximum search engine optimization. Everyone wants to be found in search, right? Compendium's platform is structured with that in mind - so the only thing you are left to do is generate blog content. 
