Can I add this news reel to my blog template?
This Twitter Feed is extremely important to my blog, so I'll need that.
Down at the bottom of my blog, I want to put this scrolling image of a hedgehog.
I've spent 3 years blogging and I'm ranking on this one key phrase. If I switch to Compendium will I lose that ranking?
These are all common questions that come up when I'm discussing a blog strategy with a prospect who currently uses a freeware platform. It's not surprising that there is attachment to a blog that someone has spent time keeping updated. But I always try and steer this conversation out of the weeds of what gadgets and gizmos can I put on my blog and keep the conversation focused on lead generation / customer acquisition.
The first part of lead generation is getting found. Compendium is a powerful blogging software that automates the SEO and organization of blog content to squeeze the most value out of every post. Next, what do you want a new visitor to do on your blog? Do you really want them leaving your blog to check out your Twitter updates? Do you think they'll scroll to the bottom of the page to see your hedgehog image? Is that one key phrase all your blog is good for? That is what I propose as a response to these common inquiries.
Instead, win lots of search phrases with your blogs. Then, convert those visitors on an engaging call to action. This will generate qualified leads and more closed business. This is the key difference between blogging on a generation 1 or 2 platform for "thought leadership" and "community" and blogging for search and customer acquisition.
This Twitter Feed is extremely important to my blog, so I'll need that.
Down at the bottom of my blog, I want to put this scrolling image of a hedgehog.
I've spent 3 years blogging and I'm ranking on this one key phrase. If I switch to Compendium will I lose that ranking?
These are all common questions that come up when I'm discussing a blog strategy with a prospect who currently uses a freeware platform. It's not surprising that there is attachment to a blog that someone has spent time keeping updated. But I always try and steer this conversation out of the weeds of what gadgets and gizmos can I put on my blog and keep the conversation focused on lead generation / customer acquisition.
The first part of lead generation is getting found. Compendium is a powerful blogging software that automates the SEO and organization of blog content to squeeze the most value out of every post. Next, what do you want a new visitor to do on your blog? Do you really want them leaving your blog to check out your Twitter updates? Do you think they'll scroll to the bottom of the page to see your hedgehog image? Is that one key phrase all your blog is good for? That is what I propose as a response to these common inquiries.
Instead, win lots of search phrases with your blogs. Then, convert those visitors on an engaging call to action. This will generate qualified leads and more closed business. This is the key difference between blogging on a generation 1 or 2 platform for "thought leadership" and "community" and blogging for search and customer acquisition.
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