...After much consideration we’ve decided not to host the Blog Business Summit in Chicago this year......As our pal Robert Scoble said in 2006, blogging is rapidly being subsumed under the larger heading of social media and online community/conversation building.
These statements by Mr. Scoble are untrue. As the rapid growth of our Corporate Blogging Solution (among others) demonstrates..the appetite from an enterprise blogging standpoint seems in no way to be abating. The problem is that most traditional bloggers have trouble actually applying an ROI to the medium. I'll refer back to a post I made on Doug Karr's Blog...
Here is one way I draw the distinction between leveraging business blogging for Search vs. a Social Network for Business.
For the most part people don’t want to subscribe to your business blog
and they don’t want to join your social network. Organizations that
think that a “build it and they will come” strategy should just set up
a group in Facebook, you will have a much higher likelihood of success
than trying to make “Your” thing a “destination” that people will
return to.
When thinking of Corporate Blogging, you have to think of the reality that people are only going to come once….they search and your job as an organization is to be standing in front of them when they reach the results page.
This is the highest value of corporate blogging
Any Questions? Corporate Blogging Software adds real tangible value.
