The idea of Persona's has been around for a few years. Lately I’ve been hearing more and more of it as I travel the country discussing Corporate Blogging and business blogging solutions.
What I like about persona's is the idea that you can identify key segments and then leverage your web presence to speak to them in their language. This is obviously important in a keyword strategy…you need to target keywords that your target might use to describe the problem you are solving.
But how do you execute this on the site? Especially if you have the potential for lot's of persona's?
That’s where Corporate Blogging Software comes in. Only through easy-to-use blogging software can you create enough individual content that the odds of building affinity with any individual segment (or any individual individual) greatly increases.
By freeing blogging within your organization or enterprise you create copius amounts of content that is not only relevant to your business but also increases the odds significantly that I’m going to land on a page that speaks in my language.
