Ok...so this is the world as I see it. Suppose you do a really good job on SEO for your site. At best, you can probably get that site to rank on a few terms...maybe a dozen if you are really solid.
The average company that participates in Pay Per Click targets around 1,000 keywords, and many target thousands more than that.
So we know that something more than 90% of the clicks on a search results page happen in organic area. Soooo..... The gap between traditional site SEO and PPC seems pretty gigantic.
This is where Corporate Blogging comes in. Either an Enterprise or a Small Business can benefit in a big way from Corporate Blogging. By organizing blog content around topics or keywords organizations are able to greatly increase the reach of their keyword traffic.
It's not a blog secret, blog sites for business really help organic search.
The average company that participates in Pay Per Click targets around 1,000 keywords, and many target thousands more than that.
So we know that something more than 90% of the clicks on a search results page happen in organic area. Soooo..... The gap between traditional site SEO and PPC seems pretty gigantic.
This is where Corporate Blogging comes in. Either an Enterprise or a Small Business can benefit in a big way from Corporate Blogging. By organizing blog content around topics or keywords organizations are able to greatly increase the reach of their keyword traffic.
It's not a blog secret, blog sites for business really help organic search.
