So I was going though my posts this year and find that I'm doing a lot of complaining about Businesses that don't get Corporate Blogging. Well it's not like me to be negative (I'm always half full Kristina)
So I want to take a breath and point out some of the many organizations that do actually excel in Business Blogging. Take a look at Edmunds.com and their Corporate Blogging Strategy.
These Enterprise Blogs are all about acquisition and retention. Edmunds does great when people are shopping for a car, but how about after the purchchase? Or attracting people who are not actively shopping. That's where the blogs really shine.
Key point from Edmunds: These are really easy to deploy, easy to use, and immediately generate traffic.
Posted by: E Drucker on Monday, December 10, 2007
The challenge for some of us as relates to blogging for our business is making the time to develop a blogging strategy. With the growing use of technology, some say that life is simpler and I have more time. In reality, I have less time than I did 15 years ago when I had less technology. Technology can easily lead to more info. which can bog down one's mind. I think the key is to think about the objective of blogging. There must also be a way to measure success. If I can't measure it, I don't want to waste my time. Sometimes, we have to take something off our plate to do something new, such as blogging.
Posted by: Dan Livingston on Thursday, January 3, 2008
Nice to see Caroline has river talent!