Chris Kneeland and Goundhog Day. Oh my god, hysterical….this may not focus on Blogging Best Practices or Corporate/Enterprise Blogging specifically, but…
It is perhaps the greatest, most obvious lesson on listening I’ve ever seen. Chris was making the point that marketing fails because we don’t listen and respond appropriately to our constituents as individuals. To make his point he showed a very well edited clip from the movie Groundhog Day where Bill Murray learns the hard way that it’s important to drink to World Peace if you want your relationships to work. Chris Wouldn’t come off the clip for me to post here (might have been some question to his own copyright culpability) but the trailer below will remind you enough of Groundhog Day to make the point.
I think the role Corporate Blogging plays here centers on bloggings unique ability to speak in the customer’s language. By empowering lots of contribution through an easy to use blogging solution, you expand the odds that a searcher is going to land on a blog that connects on a much more personal level than any Corporate website can hope for. Another Blogging Best Practice!
