The word competitor bugs me. I've never actually met nor been challenged by a competitor. Some prospects think we have competition, but every prospect's needs are different and your solution may not match the needs that another solution would.Anyways, I had a great conversation with a blogging consultant from a firm today that implements open source blogging software for very large companies. I'm quite familiar with the platform that he works with - I host a personal blog on it and have released quite a few plugins for it.
We talked through the challenges we both had with our clients. We spoke through how many of them are concerned with the nuances of search engine optimization... links, rank, tagging, categorization, etc., but they're not actually paying any attention to writing relevant content.
On the plus side, after I walked him through the enterprise solution that we've built, he's signing up for a demonstration. He said he would love to be able to commit his time to executing on great blogging strategies for his clients instead of tinkering with the technology.
Turns out, he may not be a competitor at all... he may be our next agency client!
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