Blog for Enterprise

Using Corporte Blogs to Disclose Information to Investors

Posted Friday, August 1, 2008 by Megan Glover

The SEC (U.S. Securities and Exchange Commission) announced this week that corporate websites and other forms of online media such as blogs will be a permissible vehicle to disclose information for investors.

Here's a good article that gets to the heart of the ruling.

So why is this so important for enterprise blogging solutions, like Compendium? Couple reasons:

1. Need - the need for corporations to have blog software is only going to increase.

2. Legitimacy - occasionally we'll get the question, "is blogging a fad?" We know the answer is "no" but now we have the federal government promoting blogging for business as a "recognized channel for distribution."

And, for businesses - gosh what better time to embrace a blogging strategy, and save up a little cash that would otherwise go to releases! So now among other things business can blog to:

disclose information
get found in organic search
humanize their marketing
and, blog to acquire new business.

There couldn't be a more profitable and deserving time for businesses to start blogging.

Icann Domain Name Confusion: Why you have to start corporate blogging now.

Posted Tuesday, July 1, 2008 by Chris Baggott

Many of you may have noticed the announcement last week regarding ICANN dramitically increasing the suffixes available for domain names. Here is a blurb from the New York Times:

According to new rules unanimously passed by the Internet Corporation for Assigned Names and Numbers, or Icann, at its meeting here, any company, organization or country will soon be able to apply for a new Web address extension, called a top-level domain.

That could smooth the way for Web addresses that end in city names, brands and generic words. It could also sow confusion in the minds of Web users, create a host of new ways to exploit the Web addressing system and start a wave of legal skirmishes over applications to register trademarks — .coke, for example.

Uggh! What a mess this makes for normal businesses & organizations. People are already having a tough time keeping track of your web address. By adding basically an unlimited number of .anything branding by domain becomes just about impossible.

If anything is going to drive people even more into the arms of the search engines, it's going to be this.

What are you going to do?

Incorporate blog management software company wide. The biggest benefit of enterprise or business blogging is Search engine optimization. The more people you have blogging, the more relevant content gets created, and the more likely you are to be found accross a lots of keywords.

Forget people remembering your domain...focus on getting found by using corporate blog tools.

Cheers to Local Search and Blogging

Posted Friday, June 27, 2008 by Ali Sales

This year, local advertisers are expected to shift over $13 billion of their budgeted funds to the Internet, according to Borrell Associates. That number is up by 50% over the last year.

Why is this relevant to you? Because we can't ignore the huge role that local search is going to play for nearly every kind of business, even national chains and enterprises who are stretching themselves for ways to get back to the basics of relationship building. And guess what?

Business blogging will most certainly play a role in the migration of dollars from off-line to online and in the local search arena.

There are a few key things driving this shift:

1) People want to buy from people (i.e. Sometimes you want to go where everybody knows your name, like in Cheers)

2) People want to buy from people who *are like them* -- of course regional/local means common ground

3) Search is the #1 online activity these days, right behind email marketing

If you attended our Humanize Your Marketing with Blogging webinar this past week, you know that company blogging leverages all of these factors. If you were unable to attend, here is a link to the instant replay.

The numbers and actions of advertisers and all kinds of companies will continue to prove that local/personal marketing is the way of the future. Starting a business blog is one of the best things you can do to get headed in the right direction and jump on a trend that's going to become the norm.

Compendium Blogware Closes $1.6mm

Posted Friday, June 27, 2008 by Chris Baggott

chris baggott of Compendium Blogware Corporate Blogging Software Solution with Seth Godin

I am pleased to announce that we were quickly oversubscribed on our most recent funding round.

Seeking $1.5mm we quickly had commitments from angel investors for $1.6 at which point we closed the round.

Whats significant about Compendium Blogware's Corporate Blogging software is we are able to get by on much smaller investments than a traditional software startup. This may not always be the case, but at this point because our client base is growing so quickly we are able to fund a great deal of the company out of operations......kind of old fashioned I know :-)

But obviously, we are really excited and proud to have the support of our investors and proud of the fact that that so many Organizations (from large enterprises to small businesses) are finding tremendous value in our blog management software.

Blogging for business is just beginning a rapid adpotion and organizations are recognizing the need for an easy to deploy SaaS solution with a solid ROI.

Follow this link to a nice article today on the announcement....Compendium Blogware Funding Announcement

Software Forecast: Partly Cloudy

Posted Friday, June 27, 2008 by PJ Hinton

The big buzzword in the computer trade press these days is cloud computing, the idea of hosting an application, or key components thereof, on a third party service in a way that is easy to set-up and scale.

Amazon has been the trailblazer in this area, with internet services for computing, message queues, file storage, and databases. There are a growing number of startups with plans either to challenge Amazon or develop solutions that make leveraging Amazon's services easier. Google has been making inroads with the limited beta of its App Engine. Microsoft is still trying to figure it out.

Yesterday, CNet blogger Dave Rosenberg wrote a post on his blog Negative Approach, asking just how far will the move to cloud computing reach. Quoting from the post: (emphasis mine)

I started to wonder whether everything really will go to the cloud and all of our open-source musing will go away, as software becomes consumed versus installed.

Realistically, there is a vast array of software that really can't move outside the enterprise in the foreseeable future. Consider, for example, banking and stock-trading systems, or telecommunications infrastructure. On the other hand, consider pretty much everything else. Even when you take into account the complexities of back-office systems, odds are that in a green-field situation, you could find a software-as-a-service application to solve your problems.

So here's the paradox that I think about: Let's consider a company like Google, which writes, buys, and installs a lot of software. Some is unique to its business and isn't available as an online service. Other products are packaged applications. Yet it wants the rest of the world to stop buying software, instead just consuming it from Google.

I'm not seeing a way that on-premise software disappears forever...

He's probably right about on-premise software retaining some degree of presence, but I think we'll see a transition of viewpoints. Right now, the default (and prudent) stance is to take a wait-and-see approach to putting apps completely in the cloud.

Given that there are burps and glitches, it'll be some time before businesses can move critical functions to hosted services like Amazon's. With time for the technology to reach maturity, I suspect that the burden of proof will shift, and the default question will become, "Why should we buy this software and host it ourselves?"

Fortunately for us, corporate blogging just happens to be a "green field situation" for many businesses. With our ever growing list of features and a firm technological foundation that's built to be reliable, it's easier for us to make a compelling case that instead of building and maintaining a blog with consumer grade software, a business should instead adopt our hosted blog software as a part of their corporate blogging strategy.

When higher organic search results and better customer engagement become the norm, the last thing Compendium customers of will be accused of is "walking around with their heads in the clouds."

Successful Website Requires Close Relationship Between Design and Development

Posted Sunday, June 22, 2008 by PJ Hinton

Trade publication eWeek ran a story on Friday about Google promoting it's App Engine as a workflow tool to bring web designers and developers together. The most interesting part of the story was a collection of remarks by Lindsey Simon, a UX software engineer, and John Skidgel, a web designer, both who work at Google.

Both Simon and Skidgel articulated the need for a close working relationship between engineer and designers. So close, in fact, that Simon said it should be almost spousal. Both roles needed to have a respect for each other's strengths and enough knowledge about the other's job to communicate effectively.

Taking the spousal analogy a step further, Skidgel and Simon described what hypothetical personal ads might say. Simon's designer ad read:

"Seeking an unpretentious, scrappy, well-rounded interaction and visual designer." The qualities listed as being sought after were, "Takes criticism without a hissy fit, willing to entertain rants about back-end/front-end code, knows Photoshop kung fu and not afraid of code."

Skidgel's ad for a UX engineer read:

"Takes suggestions without going ballistic, appreciates aesthetics, deep and broad understanding of front-end and back-end technology, and not afraid to express himself visually—he can draw [or] chicken-scratch flows."

At the heart of this humorous exercise was a serious message. Quoting Simon's words:

"You can't really have a meaningful design for these kinds of applications anymore if you really want to separate strict visual design and interaction design from the act of engineering it. That's not really a productive workflow." As a developer, "you want to work with your designer, and from the beginning."

Developing highly advanced blogging software has put this issue front and center with the engineering team at Compendium. Although the overall appearance of our application is drawn up by a professional design team, many of us have to don the designer hat every once in a while as we develop rich user interfaces for things like blog web page customization and content authoring. Soon our team will be growing to include a developer who will be focused on developing more powerful blogging features, the kinds of things that our current and future customers say they want from an Enterprise 2.0 blog.

On a related note, If you know of someone who might be thinking about starting a business blog, you might be interested in taking advantage of Compendium's friend referral promotion, which offers a $50 Starbucks card for each valid referral, up to 10 referrals. Details and disclaimers can be found at Compendium's website.

Blogging for Human Engagement

Posted Tuesday, June 17, 2008 by Jim Hyslop

Over the past couple of weeks I have been involved in a lot of conversations about one of the coolest features of the blog; the ability to engage in conversation in more of a human to human setting.

It is always interesting to think about the way in which you conduct your research process when looking for information,or reviews of products you are looking to buy. Over the years this process has evolved as the ability to buy online has become much more secure and convenient. Being a 30 year old guy my search always starts online. I find the most relevant sources of information (usually blogs by other people that already own the item I am looking at) and I read many posts, good and bad, to get a general feel of the publics opinion on this item. Once armed with the culture and feeling around this item I am off to the store to talk specs and technical jargon with the guy on the sales floor.

BUT, WHAT IF...JUST WHAT IF...I could actually achieve that same sense of comfort I now find in the store, online utilizing a corporate blog? The answer to that is simple......my path to purchase is much easier and I am a happy shopper who will probably be back to buy more in the future.

Before I was visiting two places, the internet and the store, before making my purchase. But lets think about how simple,and efficient my process could be if I could engage in a business blog where the customers had a presence as well as the guy on the sales floor so I could find all of the information I need to feel comfortable making a purchase in one spot. I would imagine the next time I needed to buy I would have a good idea of where to start looking.

In short the benefits of corporate blogging tools will definitely not only bring value through SEO but also through the idea of humanized marketing for conversion. People want to buy from other people and they want to talk to other people to feel comfortable with their buying decisions why wouldn't an enterprise want to provide their customers that opportunity at the point that is closest to the point of purchase. Makes sense right?

Always Be There

Posted Monday, June 16, 2008 by Eric Romer

I had a conversation with a prospective client today, and as we were talking about the importance of business blogs, he referenced an adage from his boss to "always be there." I really like this saying, and it relates directly to corporate blogging.

You may be thinking that is a simple, blanket statement. However, it is increasingly true in the Web 2.0 world that is constantly evolving. We are in an on-demand culture, where people become disengaged if your business is not providing new, valuable information. The days of stagnant websites are fading fast. And with blog software becoming more simplified for small businesses and large enterprises alike, blogs are the vehicle for consistent information flow.

To tackle a somewhat overwhelming world of technology, the best strategy is to

"always be there", presenting relevant solutions when people come searching. Remember how Superman was somehow "always there" when someone was in trouble? Consider business blogs your Superman-like power to be present when a problem arises (only people are typing into Google, not yelling your name for help).

Misconceptions about Blog Content

Posted Monday, June 2, 2008 by Chris Baggott

I'm totally lifting this paragraph from a comment I saw posted by Scott Henderson of Mediasauce about Corporate Blog Content and who should write....I promise I will send him a link:

"..Another big challenge is the misperception of how to blog. It’s not lengthy white papers, stilted memorandums, and corporate speak, but needs to be more akin to engaging coffee house/cocktail party conversation The savvy corporations tap people who are great minglers and conversationalists, who can host a great conversation as well as partake in the other conversations out there (i.e. visiting and posting on other blogs)."

Right on! Advanced Business Blogging whether it's Enterprise or Small Business Blogging depends on frequent content creation and very narrow focus. Find the people in your company who are the most passionate, and have access to the most stories about your company and most importantly, your products or services.

I'll give you a hint...they probably are not C-level.

Blogging ROI?

Posted Wednesday, May 28, 2008 by Chris Baggott

I am going to spend some more cycles understanding this aversion to leveraging Corporate Blogging or any other social media to drive business.

People often ask me what size businesses use Compendium as their Corporate Blogging platform. Well...we are growing quickly and like all SaaS applications our software is used as a blogging platform in large enterprise organization as well as the smallest of small business. They all have the same objective....drive engagement....I should say, drive measureable engagement.

Our smallest client is Lizann Brand of tiny Greenfield Liquors. Here is a story told to me by one of our Account Managers yesterday:

"Lizan from Greenfield Liquors called this morning and she shared a great story with me. This past weekend she had a customer from out of town stop by the store. He was from Toledo OH and was in town for the 500. He specifically wanted Absinthe – he found out that Lizan had the product at Greenfield Liquors because of her last blog post. Her blog post: http://greenfieldliquors.compendiumblog.com/blog/owners-corner/0/0/lucid-absinthe-is-at-greenfield-liquors I believe she said that it is $60 a bottle and he wanted 3 of them. Unfortunately she only had one in stock. I think next time she will stock up on a product before she writes a post about it!"

This is a three employee shop. They use their blogs to win searches on various products with a local qualifier (she's in a suburb of Indianapolis...hence the 500)

She reads the Wine Speculator and posts on the products featured there...knowing that locally others are reading the same thing and then searching to find that specific product. They also use the blogs for building up their email list and to solicit drink recipes & other content from their visitors. They put very little time or effort into this. From a pure ROI standpoint, Compendium Blogware is the most productive tool in her marketing arsenal.

The URL is dead...LONG LIVE SEARCH!

Posted Thursday, May 22, 2008 by Chris Baggott

In a great post today from ReadWriteWeb called "The URL Is Dead...Long Live Search." My favorite quote:

".....it would seem that long, unwieldy URLs will become even more cumbersome on devices with limited screen size. That makes search even more important, and driving consumers to your product via search seems like a safe bet."

Basically it talks about a big brand (SpecialK) that ran a TV commercial and asked the viewers to search rather than remember a URL. It's a great point, but I still think misguided execution.

The strategy was a big high production TV commercial that I'm sure drove a huge spike in sight visits to download a diet plan. I don't know the exact number of visitors, or how many people actually downloaded the plan.

What I do know, is there are Thousand of keywords associated with diet and weight loss and millions of searches....and those searches happen every day. It's frustrating to me that an old media 'campaign' like this gets so lauded when if SpecialK or any big brand would simply invest a fraction of the resources that goes into one commercial into a corporate blogging strategy designed for SEO they would be able to accomplish a couple of significant goals:

A blog program designed for Search Optimization will throw a very wide net out and attract lots of qualified traffic over a wide range of keywords. Enterprise blogging is one of the best ways to drive SEO.
Real Engagement. The Edelman Trust Barometer for 2008 tells us that the most trusted sources for information are "people like me". What corporate blogging does is allow organizations to create a lot of content written by real human beings....when a searcher finds you, they find 'someone like them' and the result is significantly higher conversion.

Compendium makes easy to use blogging software for small businesses to retailers and serving the worlds largest enterprise applications...all delivered SaaS.

If you would like more Blog Information From Compendium, visit our site.

People don't trust CEO's they Trust Employees

Posted Tuesday, April 22, 2008 by Chris Baggott

CEO and C-level blogging is not credible, post from Compendium Blogware

Wow, great article the other day by Cheryl Hall of the Dallas Morning news. In a story that references Richard Edelman she discusses Corporate Blogging and Trust. As we discussed, AdAge reported that 20% of the Fortune 500 have blogs. Almost every one of those blogs are the traditional C-level, Thought Leadership kind of blather.

Guess what? The people don't trust the C-level. A Company blog strategy needs to include the employees:

"It's clear that when it comes to traditional authority figures – whether they're chief executives or heads of state – people trust them less," says Mr. Edelman. "Employees are the new credible source of information. We have data that shows an employee blog is five times more credible than a CEO blog – and I say this as a CEO blogger."

Great insight Richard!

If you are evaluating blog software for your business or enterprise you need to consider how to incorporate your employees as a whole into the effort. That is a blogging best practice. Blog information can't come from the top down, but rather the bottom up.

Compendium Blogware is a great enterprise blog software to on the one hand empower employee blogging and also put in controls and workflow so Corporations can manage blog posts without squeezing the life out of the content.

Blogging with a purpose - something for everyone

Posted Friday, April 11, 2008 by Eric Romer

The beauty of business blogging is that there are two important end-goals, each one satisfying a different (and important) objective. I've noticed that when I talk to friends, prospects and even current customers, there seems to be two distinct types of people: the people that see corporate blogging as a means to SEO and as a customer acquisition tool, and those that see blogs as a feel-good way to empower employees, give them a voice, and demonstrate that you value their input.

But guess what? No matter which side of the fence you fall, the two have a cause and effect relationship. I had a call with a friend yesterday who has a deep understanding of organic search optimization and it's importance. His "ah-ha" moment wasn't when he say how Compendium's software helped clients win the organic search battle (that was clear to him in minutes), but rather the PR side of the coin.

Paraphrasing his words, it was something to the effect of:

"Wow - this would give a company such a great PR campaign, showing that they care enough about their people to give them an outlet to express their thoughts and expertise. If I were a Verizon or a large company like that, why wouldn't I do this?"

I obviously love to hear that, but he's right. Why wouldn't a company implement a blogging strategy with the ability to manage and approve content? And it's not just for the large enterprises that he used as an example. The majority of our clients are SMB's (small to medium-sized businesses) who leverage even 5-6 employees to consistently create content about their industry, product and/or service. (see Chris Baggott's post about Carmen Real Estate)

Whether you have 3,000+ employees, or an office with 10 people; you want to blog for SEO and conversion, or to strengthen employee relations, there's a solution for you through organizational blogging.

Guidance for Corporate Blogging Guidelines

Posted Wednesday, March 26, 2008 by PJ Hinton

It's understandable businesses might be nervous about allowing their employees to maintain blogs. Decision makers contemplating a corporate blogging strategy might be tempted to throw their hands up in the air and ask rhteorically, "Is it really worth the risk?

For those who might be baffled by this and similar questions, it helps to know that you are not the first to face these questions, and you are not alone. In fact, you're in good company.

For a good case in point, check out a recently published article on CNet's news.com website. If you're considering an enterprise blog or are in the process of rolling one out, this article is a must-read.

CNet writer Ann Broache uses as a starting point the legal issues that Cisco Systems is facing after one of its employees was outed as an anonymous blogger. The article does a good job of driving home the significance of transparency, discretion, and delineation.

Transparency is ensuring that when employees post content related to their employer on the net, the employee clearly identifies him- or herself as an employee of that company.

Discretion means that employees don't disclose information that would compromise trade secrets, violate confidentiality agreements, or expose the company to further legal liability.

Delineation involves making clear what aspects of an employee's writings are representative of the company and which are the views of the employee alone.

The article also is valuable because it discusses how several large companies and organizations have dealt with this question. Links to corporate blogging policies and net conduct guidelines for companies such as Cisco Systems, Sun Microsystems, Dell, Yahoo, IBM, Google, and the BBC are provided in the story. With big names such as these, the story serves as a great launching point for identifying blog best practices.

One of the best ways to ensure transparency, delineation, and discretion is to provide a common corporate blogging platform like Compendium Blogware. Employees get the ability to write original content while being clearly identified as a company employee. Compendium's post approval feature helps mitigate the risk of inappropriate content.

The Gap Between SEO and PPC and how business blogs help

Posted Tuesday, March 18, 2008 by Chris Baggott

The problem with SEO vs. PPC

Ok...so this is the world as I see it.   Suppose you do a really good job on SEO for your site.   At best, you can probably get that site to rank on a few terms...maybe a dozen if you are really solid.

The average company that participates in Pay Per Click targets around 1,000 keywords, and many target thousands more than that.

So we know that something more than 90% of the clicks on a search results page happen in organic area.   Soooo..... The gap between traditional site SEO and PPC seems pretty gigantic.

This is where Corporate Blogging comes in.   Either an Enterprise or a Small Business can benefit in a big way from Corporate Blogging.   By organizing blog content around topics or keywords organizations are able to greatly increase the reach of their keyword traffic.

It's not a blog secret, blog sites for business really help organic search.

Jason Fried has been an inspiration: Thank you.

Posted Monday, March 10, 2008 by Chris Baggott

Jason Fried of 37Signals Compendium Blogware post in Corporate Blog

I've never met Jason Fried, and my life is a little empty because of it. Jason is one of the founders 37Signals, and his e-book: Getting Real was a complete inspiration to me and the rest of us here at Compendium Blogware.

A core idea of the 37Signals philosophy is to think small and narrow. What is the big problem in Corporate Blogging Software? Why doesn't the Enterprise Blog? What does Blog Software really need to accomplish to add value to Business?

Work on that that causes your customers the most pain and release in a hurry. What's great about Software 2.0 is this ability to iterate on the fly. Trust the users and the Community to give you the right feedback...they know a lot more than any product manager about how to create the best blogging solution.

Jason spoke the other say at the South-by-Southwest event and his comments were summarized brilliantly by Sean Ammirati on the ReadWriteWeb blog.

My favorite thought as it relates to Compendium Blogware was this:

Jason claimed that the "Biggest sin on the internet right now is bad copywriting ... paying too much attention to pixels and not enough attention to words." Beyond this he pointed out that words are actually less expensive to correct and improved copy will make doing the design second result in a stronger design.

Bingo! So often, people get so sidetracked by "design" they lose track of the goals. Blogging for business is a Content Driven Strategy beyond all else. Our Blog Authoring Software is the best manager of content on the market. Is it the easiest to micro-customize a template design? I'll be the first to say NO. We are getting there and our community is giving us continual feedback.

But at the end of the day business tools are about results not about pretty pictures. I thank leaders like Jason to keep reminding the Art Directors out there to focus on content and lose the obsession with pixels.

Fortune 500 Blogs

Posted Tuesday, February 19, 2008 by Jenni Edwards

I just spend the better part of the morning looking through this wiki list of Fortune 500 Blogs.

So...what are my initial thoughts?

Check out Coca-Cola's Blog --- as great of a job that Phil does in talking about Coke's history...I wonder what is happening today? I have to believe that there are hundreds of people within this organization that could provide great insight into the happenings, product developments and changes through a corporate blogging strategy.
ING - Asia Pacific has a nice blog going --- but it hasn't been updated since January 7th...a bit disappointing. With only 2 content contributors at the Director and C-level it is likely these guys don't have the time or make the time to blog regularly...how about leveraging that passionate middle manager?
Southwest Airlines has gotten attention for their blog in the past for good reason --- they update regularly, frequently and allow several people within the organization to blog. Kudos to them! I wonder how they do the administrative process there? Check out a full review of the blog here from Mack at The Viral Garden.

We are growing by leaps and bounds at Compendium as we talk with these large corporations we realize there is a unique set of challenges that these public enterprises face when tackling corporate blogging. Administrative controls need to be even greater; more keywords need to be won from organic search and the design of the blogs needs to be put completely in the company's hands --- all things we can do and continue to improve upon. More thoughts from these Fortune 500 blogs coming soon...with only 10% of the companies formally blogging I look for this list to continue to grow as corporate blogging platforms better address the needs of this group.

Widen Video Talking about Specialization vs. Single Source Vendors

Posted Friday, February 15, 2008 by Chris Baggott

I'd like to thank Matthew Gonnering, VP of Sales and Marketing at Widen Enterprises, for mentioning Compendium Blogware in a post about the advantages of integrating task specific software vs. vertically focused single source providers. It's an honor for us to have Widen call us out as the best in breed as it relates to Corporate Blog Software.

The beauty of measurable goals

Posted Tuesday, February 5, 2008 by Marty Bird

I was just speaking to one our our success managers about the ability to measure. Yes, we can measure everything. We set an expectation with our employees early-on that we set goals, track results, and check progress to help manage our business. Our business consists of employees, customers, and of course "the company." We set goals for all three areas. Let's talk customers:

Measure everything

Setting goals for our customers may sound tricky, but we pull the rabbit out of the hat by focusing our clients first on their overall goals, then remind them how corporate blogging fits in. All of our clients are blogging for a purpose, and going back to that purpose gets our customers right back on track. More specific goals are then set; a simple one is post frequency. We know a direct relationship exists between frequently updated content and search engine rank. For enterprise blogs, content contributors must be involved in the process and understand the overall blogging goals the company has set. If you don't have engaged employees adding content to your blog on a regular basis, certainly the ability to meet your goals will slip away.

Lesson: keep your employee bloggers engaged, set goals, share successes and keep them involved in the business. It is their content, after all, that plays a large role in the success of your business blog.

How Blogs Will Change Your Business

Posted Monday, January 14, 2008 by Chris Baggott

I'm a huge fan of BusinessWeek. I follow their blogs daily.   I wanted to comment on a followup post they did regarding a story from 2005 titled How Blogging Will Change Your Business. Seems like the gist of the updated story will be on Social networks as opposed to Blogging for Search.

Ugggh!   Look, I love social networks as much as the next guy. Anyone will tell you that I get a lot of joy from Facebook and actually get a lot of value from LinkedIn.

But I stand here as perhaps the lone voice to say: "I don't want another destination!"

I cannot be that different from the rest of you. I heard a stat that says 80% of all web visits begin with a search.   People don't have capacity to squeeze more destinations or URL's into their day.   At least for 80% of our web time, I just want to go to that little box...type in my request and in 0.24 seconds have what I want delivered right to my desktop. Wouldn’t a best practice be to recognize this reality.

Corporate Blogging will be the big marketing initiative in 2008. Business Blogging Solutions focus on easy to use and solve the biggest blogging problems…specifically around search engine optimization.   The most valuable real estate in the world has got to be in those above the fold organic results. I see business wasting their time chasing the next big thing in Social Networking and trying to create new destinations when all an organizaition needs to do is implement an affordable blogging platform and free up their employees to create great blog content.

Enterprise Blogging....start there.

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