I haven't blogged for 3 months. Go ahead and slap my wrist, I'm aware of the irony given the fact that Compendium is a blogging software company, but I have nothing to be ashamed about.
This is the power of widespread business blogging...every single day, at least one Compendium employee writes a blog post. Some employees write more than others - you know that 80/20 rule? It's true here, too - but because every employee gets a blog and can personally contribute to our marketing objective of inbound leads, this means that no single individual has to carry our corporate blogging program on his or her back.
I know what you're thinking: If i let all of my employees blog, what in the world will they say? It's a valid concern, but here are two things to make you feel better:
1. You hired your employees for a reason, probably because they're smart, hard working, and passionate. Your trust them every day to deliver the appropriate message in their emails, over the phone, and in person with your prospects and customers...so why not give them another medium to share their knowledge and passion while at the same time letting them contribute to your inbound marketing initiatives?
2. Ok, if you're still not quite comfortable, the Compendium blogging tool has a built in admin layer so that every piece of content can be approved or declined prior to publishing.
If you'd like to see how easy Compendium makes widespread employee blogging, then it's a great idea to sign up for a demo today.
This is the power of widespread business blogging...every single day, at least one Compendium employee writes a blog post. Some employees write more than others - you know that 80/20 rule? It's true here, too - but because every employee gets a blog and can personally contribute to our marketing objective of inbound leads, this means that no single individual has to carry our corporate blogging program on his or her back.
I know what you're thinking: If i let all of my employees blog, what in the world will they say? It's a valid concern, but here are two things to make you feel better:
1. You hired your employees for a reason, probably because they're smart, hard working, and passionate. Your trust them every day to deliver the appropriate message in their emails, over the phone, and in person with your prospects and customers...so why not give them another medium to share their knowledge and passion while at the same time letting them contribute to your inbound marketing initiatives?
2. Ok, if you're still not quite comfortable, the Compendium blogging tool has a built in admin layer so that every piece of content can be approved or declined prior to publishing.
If you'd like to see how easy Compendium makes widespread employee blogging, then it's a great idea to sign up for a demo today.
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